In the past year, lots of businesses have started going green, Moriarty says.

Question: Have businesses been too slow to go green?

Jim Moriarty: Is there any business that’s been slow? I would say the majority of business has been slow up until the last 12 months and now you’re really starting to see beyond kind of the traditional Vanity Fair green issue with the photo ops and the tree and everything else in the background. That’s candy. What you’re seeing now is real commitments at the governance level within all companies so it would be easy for me to talk about leaders like Patagonia and Yvon Chouinard being so far out and ahead of the curve, dragging everybody along, and now it’s becoming more mainstream. It’s almost that you’re an outlier if you’re not understanding the power of a sustainable business practice.

Recorded on: 9/27/07