David Kenny on Promoting Women in Business
Kenny is Chairman and CEO of Digitas and is a member of the Publicis Groupe Executive Committee, the P12. He leads the Group's overall digital and interactive strategy. Beginning with his appointment as CEO in 1997, Kenny has led Digitas through a decade of evolution and growth to an industry-leading position in digital and direct marketing services. Prior to Digitas, Kenny was a senior partner in the global strategy consulting firm Bain & Company from 1991 to 1997. He was named to its Policy Committee in 1995 at the age of 33. Prior to his consulting career, Kenny held marketing and strategy positions with General Motors Corporation. Kenny holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He is a board member for Teach For America and a director of The Corporate Executive Board.
Kenny: At least half of the smart people on the planet are women, so I think it’s really important for any company to fully utilize your talents, and I think that you’ve got to understand what women are good at, and women are, you know, women are not homogeneous. I mean, every woman is different, but I think understanding every woman, what she’s different about having those communications about what she’s good at and building off those strengths would be great. Where I see people fail is they try to get women to act in a male kind of way. I think that you’ve really got to use each person to their strength and mentor them and pull people along and make sure they have positions of authority and responsibility and influence that they can mentor other women in a company. I think we’re really lucky that half the people on my team are women, and they run some of our big and global brands, and, quite honestly, they do it incredibly effectively and different from each other, so I think what we’ve done best for them and for the men in our company is to make sure that they’re building off a position of strength.
David Kenny says promoting women creates an environment for success.
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