David Kenny on Advertising in a Google World

Kenny:    Well, I don’t think Google really replaces everything an advertising agency does.  I think they automate media processes.  I think they help people find information that’s useful to them.  So, we actually think the growth of Google is one of the best things that could happen to our industry because it’s going to automate a lot of the basic transactions, it’s going to make it easier for people to tell us what they’re interested in and easier for us to respond to them.  So, in many ways, creating a more open, transparent market only helps us because it creates better opportunities for us to connect to people.  I don’t see them moving all the way into personalization and individual brand expression.  I think that they’re more about scale activities and we’re more about adaptation. 

David Kenny compartmentalizes the role Google plays in the digital ad space.

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

This is the best (and simplest) world map of religions

Both panoramic and detailed, this infographic manages to show both the size and distribution of world religions.

(c) CLO / Carrie Osgood
Strange Maps
  • At a glance, this map shows both the size and distribution of world religions.
  • See how religions mix at both national and regional level.
  • There's one country in the Americas without a Christian majority – which?
Keep reading Show less

Why are so many objects in space shaped like discs?

It's one of the most consistent patterns in the unviverse. What causes it?

Videos
  • Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
  • Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
  • Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.