Case Study: Playboy Online

Hefner:    Well, I think we benefited from our successful expansion into pay television.  We also were an early believer in the opportunity that cable represented in the early days to create real destinations under brands, and so we launched Playboy TV in 1982 and saw the ability to successfully extend the content and brand that way.  So I think that made us more curious about new media opportunities.  And then, we’ve done some new media stand-alone products with various partners.  I remember doing a Playboy interview CD-ROM with IBM that was searchable and included video and still and audio along with texts.  So, we were watching it from the beginning, I think, and then I had the good fortune of meeting Jim Clark who started Mosaic which became Netscape, and he was really excited also about the opportunity of Playboy online and helped kind of create the infrastructure that allowed us to not just go through a CompuServe or a [Prodigy] or an AOL but actually create our own destination site.

Christie Hefner was a pioneer in moving Playboy magazine to the internet.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Photo: Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Why 'upgrading' humanity is a transhumanist myth

Upload your mind? Here's a reality check on the Singularity.

  • Though computer engineers claim to know what human consciousness is, many neuroscientists say that we're nowhere close to understanding what it is, or its source.
  • Scientists are currently trying to upload human minds to silicon chips, or re-create consciousness with algorithms, but this may be hubristic because we still know so little about what it means to be human.
  • Is transhumanism a journey forward or an escape from reality?
Keep reading Show less