Case Study: Playboy Online

Hefner:    Well, I think we benefited from our successful expansion into pay television.  We also were an early believer in the opportunity that cable represented in the early days to create real destinations under brands, and so we launched Playboy TV in 1982 and saw the ability to successfully extend the content and brand that way.  So I think that made us more curious about new media opportunities.  And then, we’ve done some new media stand-alone products with various partners.  I remember doing a Playboy interview CD-ROM with IBM that was searchable and included video and still and audio along with texts.  So, we were watching it from the beginning, I think, and then I had the good fortune of meeting Jim Clark who started Mosaic which became Netscape, and he was really excited also about the opportunity of Playboy online and helped kind of create the infrastructure that allowed us to not just go through a CompuServe or a [Prodigy] or an AOL but actually create our own destination site.

Christie Hefner was a pioneer in moving Playboy magazine to the internet.

Meet the Bajau sea nomads — they can reportedly hold their breath for 13 minutes

The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.

Wikimedia Commons
Culture & Religion
  • The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
  • Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
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New study finds the egg may actually 'choose' the Sperm

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Scientists create a "lifelike" material that has metabolism and can self-reproduce

An innovation may lead to lifelike evolving machines.

Shogo Hamada/Cornell University
Surprising Science
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