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How I Became "The Crowdsourceress"
About a year and a half ago, I was working at a boutique documentary production company. We were housed in a lofty Soho space, owned by a bigger company, and I used to chat with our office mates–now some of my dearest friends–in the kitchen. One day, a producer at the company was cooking his lunch and told me about a documentary he had been making for years about WFMU, the lovably weird, formatless, and commercial-free radio station based in New Jersey. As someone completely music obsessed, I asked him to keep me in the loop on progress and funding (as that is the type of producer I was being cultivated to be—one that raises money for filmmakers).
A week later he cornered me in the kitchen and asked, “What do you know about Kickstarter?”
“Hmmm. Kickstarter…it’s a new thing on the Internet, right?” I said.
“Yes, it’s actually a way to raise money on the Internet,” he said.
Completely ignorant, but also always up for a challenge and creative collaboration, we launched our Kickstarter campaign in the summer of 2012. Little did we know that the “crowd” would be so eager to fund our passion project. By the last day of the 30-day campaign, we surpassed our goal by more than 150%, raising over $80,000. I then ran a campaign for another documentary and again we exceeded our goal, this time reaching some 1,000 backers from around the world. That money allowed us to finish the film, and we went on to the Tribeca Film Festival. The rest is history. Filmmakers started approaching me to raise money for their films, and an article was written about me where I was dubbed "The Crowdsourceress.” By the end of 2013, I had raised a quarter of a million dollars for six successful campaigns including indie films, tech startups, and a theater production fronted by the Royal Shakespeare Company.
Now into 2014, I just finished running a campaign for Oscar and Emmy-nominated filmmakers. I have been invited by the Knight Foundation to offer crowdfunding expertise to artists around the country. And, about a week ago, I launched a Kickstarter campaign for Neil Young. The project is raising money for Young's audio player, which promises the best possible listening experience in digital music. We reached our $800,000 goal in less than a day, and then broke $2 million in two days. Today, we are over $4.3 million, with around 13,000 backers and still 26 days remaining. The PonoMusic fundraising effort–our very own PonoMusic revolution—is one of the most successful in Kickstarter’s history.
Having begun my efforts working in the "indie" side of things—and now producing a campaign of this massive scale—exemplifies where we are today in the world of financing the arts. The movement towards crowdfunding as an alternative means for funding has been both impressive and transformative for both sides of the spectrum— from the starving artist to people like Zach Braff, Spike Lee, and Neil Young. The crowdfunding economy has tripled in the last three years, and now equity crowdfunding may be opened to the crowd, not just accredited investors.
On Big Think, I will be offering my expertise and sharing stories about my experiences. Have a question or your own personal story to share about navigating this Brave New World? Let me know your thoughts in the comments section.
An open letter predicts that a massive wall of rock is about to plunge into Barry Arm Fjord in Alaska.
- A remote area visited by tourists and cruises, and home to fishing villages, is about to be visited by a devastating tsunami.
- A wall of rock exposed by a receding glacier is about crash into the waters below.
- Glaciers hold such areas together — and when they're gone, bad stuff can be left behind.
The Barry Glacier gives its name to Alaska's Barry Arm Fjord, and a new open letter forecasts trouble ahead.
Thanks to global warming, the glacier has been retreating, so far removing two-thirds of its support for a steep mile-long slope, or scarp, containing perhaps 500 million cubic meters of material. (Think the Hoover Dam times several hundred.) The slope has been moving slowly since 1957, but scientists say it's become an avalanche waiting to happen, maybe within the next year, and likely within 20. When it does come crashing down into the fjord, it could set in motion a frightening tsunami overwhelming the fjord's normally peaceful waters .
The Barry Arm Fjord
Camping on the fjord's Black Sand Beach
Image source: Matt Zimmerman
The Barry Arm Fjord is a stretch of water between the Harriman Fjord and the Port Wills Fjord, located at the northwest corner of the well-known Prince William Sound. It's a beautiful area, home to a few hundred people supporting the local fishing industry, and it's also a popular destination for tourists — its Black Sand Beach is one of Alaska's most scenic — and cruise ships.
Not Alaska’s first watery rodeo, but likely the biggest
Image source: whrc.org
There have been at least two similar events in the state's recent history, though not on such a massive scale. On July 9, 1958, an earthquake nearby caused 40 million cubic yards of rock to suddenly slide 2,000 feet down into Lituya Bay, producing a tsunami whose peak waves reportedly reached 1,720 feet in height. By the time the wall of water reached the mouth of the bay, it was still 75 feet high. At Taan Fjord in 2015, a landslide caused a tsunami that crested at 600 feet. Both of these events thankfully occurred in sparsely populated areas, so few fatalities occurred.
The Barry Arm event will be larger than either of these by far.
"This is an enormous slope — the mass that could fail weighs over a billion tonnes," said geologist Dave Petley, speaking to Earther. "The internal structure of that rock mass, which will determine whether it collapses, is very complex. At the moment we don't know enough about it to be able to forecast its future behavior."
Outside of Alaska, on the west coast of Greenland, a landslide-produced tsunami towered 300 feet high, obliterating a fishing village in its path.
What the letter predicts for Barry Arm Fjord
Moving slowly at first...
Image source: whrc.org
"The effects would be especially severe near where the landslide enters the water at the head of Barry Arm. Additionally, areas of shallow water, or low-lying land near the shore, would be in danger even further from the source. A minor failure may not produce significant impacts beyond the inner parts of the fiord, while a complete failure could be destructive throughout Barry Arm, Harriman Fiord, and parts of Port Wells. Our initial results show complex impacts further from the landslide than Barry Arm, with over 30 foot waves in some distant bays, including Whittier."
The discovery of the impeding landslide began with an observation by the sister of geologist Hig Higman of Ground Truth, an organization in Seldovia, Alaska. Artist Valisa Higman was vacationing in the area and sent her brother some photos of worrying fractures she noticed in the slope, taken while she was on a boat cruising the fjord.
Higman confirmed his sister's hunch via available satellite imagery and, digging deeper, found that between 2009 and 2015 the slope had moved 600 feet downhill, leaving a prominent scar.
Ohio State's Chunli Dai unearthed a connection between the movement and the receding of the Barry Glacier. Comparison of the Barry Arm slope with other similar areas, combined with computer modeling of the possible resulting tsunamis, led to the publication of the group's letter.
While the full group of signatories from 14 organizations and institutions has only been working on the situation for a month, the implications were immediately clear. The signers include experts from Ohio State University, the University of Southern California, and the Anchorage and Fairbanks campuses of the University of Alaska.
Once informed of the open letter's contents, the Alaska's Department of Natural Resources immediately released a warning that "an increasingly likely landslide could generate a wave with devastating effects on fishermen and recreationalists."
How do you prepare for something like this?
Image source: whrc.org
The obvious question is what can be done to prepare for the landslide and tsunami? For one thing, there's more to understand about the upcoming event, and the researchers lay out their plan in the letter:
"To inform and refine hazard mitigation efforts, we would like to pursue several lines of investigation: Detect changes in the slope that might forewarn of a landslide, better understand what could trigger a landslide, and refine tsunami model projections. By mapping the landslide and nearby terrain, both above and below sea level, we can more accurately determine the basic physical dimensions of the landslide. This can be paired with GPS and seismic measurements made over time to see how the slope responds to changes in the glacier and to events like rainstorms and earthquakes. Field and satellite data can support near-real time hazard monitoring, while computer models of landslide and tsunami scenarios can help identify specific places that are most at risk."
In the letter, the authors reached out to those living in and visiting the area, asking, "What specific questions are most important to you?" and "What could be done to reduce the danger to people who want to visit or work in Barry Arm?" They also invited locals to let them know about any changes, including even small rock-falls and landslides.
What makes some people more likely to shiver than others?
Some people just aren't bothered by the cold, no matter how low the temperature dips. And the reason for this may be in a person's genes.
Eating veggies is good for you. Now we can stop debating how much we should eat.
- A massive new study confirms that five servings of fruit and veggies a day can lower the risk of death.
- The maximum benefit is found at two servings of fruit and three of veggies—anything more offers no extra benefit according to the researchers.
- Not all fruits and veggies are equal. Leafy greens are better for you than starchy corn and potatoes.