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‘The Anti-Facebook’: Wikipedia co-founder launches ad-free social media platform
WT.Social promises never to sell your data or run advertisements.
- The social media platform features a Facebook-style newsfeed, but content is prioritized by recency instead of engagement.
- Wikipedia co-founder Jimmy Wales said he was inspired to create WT.Social because advertising had allowed "low-quality" content to dominate Facebook and Twitter.
- Facebook and Twitter have recently adopted opposing strategies in how to handle political advertising.
Fed up with Facebook and Twitter? If so, Wikipedia co-founder Jimmy Wales hopes you'll join WT.Social, a new social media platform that promises not to run advertisements or sell user data.
WT.Social features a Facebook-like feed on which users can share news or other content. But unlike Facebook, whose algorithms prioritize content that's sponsored or receiving a lot of engagement, WT.Social simply shows new content first.
This content comes from various sections of the platform (called subwikis) that users choose to join. (A few I found while browsing: "Snowboarding", "Shamanism" and, curiously, "Liberation for all People (+Veganism)"). The platform will allow users to "directly edit misleading headlines, or flag problem posts."
About 160,000 people have signed up for WT.Social since it launched in October. The platform is free to join, but new users are put on a wait-list, which can be instantly bypassed if you donate money. WT.Social hopes to survive only on donations.
This was 2 days ago. 48 hours ago. I'm happy to announce we just passed 160,000 members! And it isn't slowing do… https://t.co/FzubuwUe4X— Jimmy Wales (@Jimmy Wales)1574002342.0
"Instead of optimizing our algorithm to addict you and keep you clicking, we will only make money if you voluntarily choose to support us — which means that our goal is not clicks but actually being meaningful to your life," Wales said in a post about the project.
Wales said advertising is the key problem of platforms like Facebook and Twitter.
"I've come to the conclusion that the biggest problem driving low quality media is that it has been purely advertising supported, and that the social networks which provide so much distribution are also purely advertising supported," he wrote in a blog post. "Facebook, Twitter and other social networks make revenue based on how long you stay on their site looking at and clicking on advertising. Engagement is prioritized over quality."
A video published Monday by the WT.Social team says Wales was inspired to create the platform because of "the superficiality of Facebook and Twitter," and that he hopes his new platform will "conquer Facebook," which he considers to be "full of clickbait and misleading news."
"This is a radical, crazy experiment of mine," Wales told the Financial Times. "I'm happy to say I don't know all the answers."
WT.Social is a reboot of WikiTribune, a crowdfunded news-sharing service that Wales launched in 2017, but has since struggled and laid off editorial staffers. The ultimate goal for WT.Social, Wales suggested, is to serve as a replacement for Facebook and Twitter.
"We will foster an environment where bad actors are removed because it is right, not because it suddenly affects our bottom-line," he told the Financial Times. "Obviously the ambition is not 50,000 or 500,000 but 50m and 500m."
Facebook and Twitter fatigue
It's easy to see why some people would want to ditch Facebook and Twitter. In 2019, Facebook has so far removed some 5.4 billion fake accounts, while in September Twitter announced it had removed thousands of fake accounts that were spreading political disinformation in six countries. And then there's concerns about the 2020 U.S. presidential election, for which the two platforms recently adopted opposing strategies for how to handle misinformation in political ads.
Twitter has banned all forms of political ads, defined as paid content that references "a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome." In stark contrast, Facebook will allow political ads of all sorts, even those containing blatant misinformation.
A platform such as WT.Social might seem like a healthier alternative. Still, it seems likely that trolls and political operatives would find some way to weaponize the platform, should it prove successful. WT.Social's unique protection against that threat (besides lack of advertising) is its community-editing feature, which would theoretically allow users to tweak headlines. But it's still unclear how that would work on a large scale.
It's not like Wikipedia is immune to trolls, after all.
A new study finds that dogs fed fresh human-grade food don't need to eat—or do their business—as much.
- Most dogs eat a diet that's primarily kibble.
- When fed a fresh-food diet, however, they don't need to consume as much.
- Dogs on fresh-food diets have healthier gut biomes.
Four diets were tested<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTU5ODI1MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjY0NjIxMn0._w0k-qFOC86AqmtPHJBK_i-9F5oVyVYsYtUrdvfUxWQ/img.jpg?width=980" id="1b1e4" class="rm-shortcode" data-rm-shortcode-id="87937436a81c700a8ab3b1d763354843" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="960" />
Credit: AntonioDiaz/Adobe Stock<p>The researchers tested refrigerated and fresh human-grade foods against kibble, the food most dogs live on. The <a href="https://frontierpets.com.au/blogs/news/how-kibble-or-dry-dog-food-is-made" target="_blank">ingredients</a> of kibble are mashed into a dough and then extruded, forced through a die of some kind into the desired shape — think a <a href="https://en.wikipedia.org/wiki/Food_extrusion" target="_blank">pasta maker</a>. The resulting pellets are sprayed with additional flavor and color.</p><p>For four weeks, researchers fed 12 beagles one of four diets:</p><ol><li>a extruded diet — Blue Buffalo Chicken and Brown Rice Recipe</li><li>a fresh refrigerated diet — Freshpet Roasted Meals Tender Chicken Recipe</li><li>a fresh diet — JustFoodforDogs Beef & Russet Potato Recipe</li><li>another fresh diet — JustFoodforDogs Chicken & White Rice Recipe.</li></ol><p>The two fresh diets contained minimally processed beef, chicken, broccoli, rice, carrots, and various food chunks in a canine casserole of sorts. </p><p>(One can't help but think how hard it would be to get finicky cats to test new diets. As if.)</p><p>Senior author <a href="https://ansc.illinois.edu/directory/ksswanso" target="_blank" rel="noopener noreferrer">Kelly S. Swanson</a> of U of I's Department of Animal Sciences and the Division of Nutritional Sciences, was a bit surprised at how much better dogs did on people food than even refrigerated dog chow. "Based on past research we've conducted I'm not surprised with the results when feeding human-grade compared to an extruded dry diet," he <a href="https://aces.illinois.edu/news/feed-fido-fresh-human-grade-dog-food-scoop-less-poop" target="_blank">says</a>, adding, "However, I did not expect to see how well the human-grade fresh food performed, even compared to a fresh commercial processed brand."</p>
Tracking the effect of each diet<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTU5ODI1OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3NjY1NTgyOX0.AdyMb8OEcjCD6iWYnXjToDmcnjfTSn-0-dfG96SIpUA/img.jpg?width=980" id="da892" class="rm-shortcode" data-rm-shortcode-id="880d952420679aeccd1eaf32b5339810" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="960" />
Credit: Patryk Kosmider/Adobe Stock<p>The researchers tracked the dogs' weights and analyzed the microbiota in their fecal matter.</p><p>It turned out that the dogs on kibble had to eat more to maintain their body weight. This resulted in their producing 1.5 to 2.9 times the amount of poop produced by dogs on the fresh diets.</p><p>Says Swanson, "This is consistent with a 2019 National Institute of Health study in humans that found people eating a fresh whole food diet consumed on average 500 less calories per day, and reported being more satisfied, than people eating a more processed diet."</p><p>Maybe even more interesting was the effect of fresh food on the gut biome. Though there remains much we don't yet know about microbiota, it was nonetheless the case that the microbial communities found in fresh-food poo was different.</p><p>"Because a healthy gut means a healthy mutt," says Swanson, "fecal microbial and metabolite profiles are important readouts of diet assessment. As we have shown in <a href="https://academic.oup.com/jas/article/92/9/3781/4702209#110855647" target="_blank">previous studies</a>, the fecal microbial communities of healthy dogs fed fresh diets were different than those fed kibble. These unique microbial profiles were likely due to differences in diet processing, ingredient source, and the concentration and type of dietary fibers, proteins, and fats that are known to influence what is digested by the dog and what reaches the colon for fermentation."</p>
How did kibble take over canine diets?<p>Historically, dogs ate scraps left over by humans. It has only been <a href="https://www.thefarmersdog.com/digest/the-history-of-commercial-pet-food-a-great-american-marketing-story/" target="_blank">since 1870</a>, with the arrival of the luxe Spratt's Meat Fibrine Dog Cakes—made from "the dried unsalted gelatinous parts of Prairie Beef", mmm—that commercial dog food began to take hold. Dog bone-shaped biscuits first appeared in 1907. Ken-L Ration dates from 1922. Kibble was first extruded in 1956. Pet food had become a great way to turn <a href="https://www.dogfoodadvisor.com/choosing-dog-food/animal-by-products/" target="_blank">human-food waste</a> into profit.</p><p>Commercial dog food became the norm for most household canines only after a massive marketing campaign led by a group of dog-food industry lobbyists called the Pet Food Institute in 1964. Over time, for most households, dog food was what dogs ate — what else? Human food? These days more than half of U.S. dogs are <a href="https://www.nytimes.com/2014/08/03/magazine/who-made-that-dog-biscuit.html" target="_blank">overweight or obese</a>, and certainly their diet is a factor.<span></span></p><p>We're not so special among animals after all. If something's healthy for us to eat—we're <em>not</em> looking at you, chocolate—maybe we should remember to share with our canine compatriots. Not from the table, though.</p>
What makes some people more likely to shiver than others?
Some people just aren't bothered by the cold, no matter how low the temperature dips. And the reason for this may be in a person's genes.
Eating veggies is good for you. Now we can stop debating how much we should eat.
- A massive new study confirms that five servings of fruit and veggies a day can lower the risk of death.
- The maximum benefit is found at two servings of fruit and three of veggies—anything more offers no extra benefit according to the researchers.
- Not all fruits and veggies are equal. Leafy greens are better for you than starchy corn and potatoes.