Technology will kill the 9-to-5 work week, says Richard Branson
The billionaire entrepreneur predicts the rise of technology will soon force society to rethink the modern work week.
- Branson made the argument in a recent blog post published on the Virgin website.
- The 40-hour work week stems from labor laws created in the early 20th century, and many have said this model is becoming increasingly obsolete.
- The average American currently works 47 hours per week, on average.
Have you ever had a 'case of the Mondays,' or remarked that you can't believe it's 'hump day' already, or said TGIF to a coworker at the end of a regular, 9-to-5 week? The chances are that, as A.I. continues to improve, you'll soon be able to retire these awful sayings because the work week is poised to undergo a major transformation.
That's the idea behind a recent blog post written by entrepreneur Richard Branson, who's established flexible work arrangements at his company Virgin Management.
"The idea of working five days a week with two day weekends and a few weeks of holiday each year has become ingrained in society. But it wasn't always the case, and it won't be in the future," Branson wrote.
"As Google's Larry Page and others have said, the amount of jobs available for people is going to decrease as technology progresses. New innovations will drive industries forward, but they will also reduce our reliance on people power," Branson wrote. "Ideas such as driverless cars and more advanced drones are becoming a reality, and machines will be used for more and more jobs in the future. Even pilot-less planes will be become the reality in the not too distant future."
Brief history of the modern work week
The 9-to-5, Monday-to-Friday work week might sound tiring and overly regimented to us now. But establishing this relatively new labor model was considered a victory for workers in the 19th and 20th centuries who, in various movements worldwide, organized to demand better labor conditions and regulation. In the early 20th century, for instance, many Americans worked brutally long hours in terrible conditions before Congress passed the Fair Labor Standards Act in 1938, which essentially created the modern American work week that we know today.
But recently some have questioned the utility of the model, citing how technology enables people to work remotely, jobs are different than they once were, and studies that suggest a shorter workday, even one that's just three hours long, actually increases productivity. (Some research suggests, by the way, that most workers are only productive for a few hours a day.)
For better or worse, technology might soon force us to reshape modern conceptions of the work week. That's primarily because A.I. is poised to threaten many human jobs, not necessarily just the menial ones, as SpaceX CEO Elon Musk suggested to the National Governors Association in 2017.
There certainly will be job disruption. Because what's going to happen is robots will be able to do everything better than us. . . I mean all of us.
In November, for instance, Lexus released the first TV commercial scripted by an A.I., suggesting that a fraction of the marketing industry could someday be replaced by algorithms that use vast amounts of consumer data to build advertisements. That might take a while. But robots are already replacing other human jobs, such as floor cleaners, and potentially burger flippers, at Walmart.
Still, it's worth noting that, for Musk at least, working less hours isn't necessarily a good thing, assuming you want to leave behind a legacy.
"There are way easier places to work, but nobody ever changed the world on 40 hours a week," Musk said, referring to his four companies, Tesla, SpaceX, The Boring Company, and Neuralink. Musk, who once said he was working 120 hours per week at Tesla, was asked on Twitter how many hours people should work if they want to change the world.
"Varies per person, but about 80 sustained, peaking above 100 at times," he said. "Pain level increases exponentially above 80."
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What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.
- Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
- Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
- Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
- Push Past Negative Self-Talk: Give Yourself the Proper Fuel to Attack the World, with David Goggins, Former NAVY SealIf you've ever spent 5 minutes trying to meditate, you know something most people don't realize: that our minds are filled, much of the time, with negative nonsense. Messaging from TV, from the news, from advertising, and from difficult daily interactions pulls us mentally in every direction, insisting that we focus on or worry about this or that. To start from a place of strength and stability, you need to quiet your mind and gain control. For former NAVY Seal David Goggins, this begins with recognizing all the negative self-messaging and committing to quieting the mind. It continues with replacing the negative thoughts with positive ones.
Is this proof of a dramatic shift?
- Map details dramatic shift from CNN to Fox News over 10-year period
- Does it show the triumph of "fake news" — or, rather, its defeat?
- A closer look at the map's legend allows for more complex analyses
Dramatic and misleading
Image: Reddit / SICResearch
The situation today: CNN pushed back to the edges of the country.
Over the course of no more than a decade, America has radically switched favorites when it comes to cable news networks. As this sequence of maps showing TMAs (Television Market Areas) suggests, CNN is out, Fox News is in.
The maps are certainly dramatic, but also a bit misleading. They nevertheless provide some insight into the state of journalism and the public's attitudes toward the press in the US.
Let's zoom in:
- It's 2008, on the eve of the Obama Era. CNN (blue) dominates the cable news landscape across America. Fox News (red) is an upstart (°1996) with a few regional bastions in the South.
- By 2010, Fox News has broken out of its southern heartland, colonizing markets in the Midwest and the Northwest — and even northern Maine and southern Alaska.
- Two years later, Fox News has lost those two outliers, but has filled up in the middle: it now boasts two large, contiguous blocks in the southeast and northwest, almost touching.
- In 2014, Fox News seems past its prime. The northwestern block has shrunk, the southeastern one has fragmented.
- Energised by Trump's 2016 presidential campaign, Fox News is back with a vengeance. Not only have Maine and Alaska gone from entirely blue to entirely red, so has most of the rest of the U.S. Fox News has plugged the Nebraska Gap: it's no longer possible to walk from coast to coast across CNN territory.
- By 2018, the fortunes from a decade earlier have almost reversed. Fox News rules the roost. CNN clings on to the Pacific Coast, New Mexico, Minnesota and parts of the Northeast — plus a smattering of metropolitan areas in the South and Midwest.
Image source: Reddit / SICResearch
This sequence of maps, showing America turning from blue to red, elicited strong reactions on the Reddit forum where it was published last week. For some, the takeover by Fox News illustrates the demise of all that's good and fair about news journalism. Among the comments?
- "The end is near."
- "The idiocracy grows."
- "(It's) like a spreading disease."
- "One of the more frightening maps I've seen."
- "LOL that's what happens when you're fake news!"
- "CNN went down the toilet on quality."
- "A Minecraft YouTuber could beat CNN's numbers."
- "CNN has become more like a high-school production of a news show."
Not a few find fault with both channels, even if not always to the same degree:
- "That anybody considers either of those networks good news sources is troubling."
- "Both leave you understanding less rather than more."
- "This is what happens when you spout bullsh-- for two years straight. People find an alternative — even if it's just different bullsh--."
- "CNN is sh-- but it's nowhere close to the outright bullsh-- and baseless propaganda Fox News spews."
"Old people learning to Google"
Image: Google Trends
CNN vs. Fox News search terms (200!-2018)
But what do the maps actually show? Created by SICResearch, they do show a huge evolution, but not of both cable news networks' audience size (i.e. Nielsen ratings). The dramatic shift is one in Google search trends. In other words, it shows how often people type in "CNN" or "Fox News" when surfing the web. And that does not necessarily reflect the relative popularity of both networks. As some commenters suggest:
- "I can't remember the last time that I've searched for a news channel on Google. Is it really that difficult for people to type 'cnn.com'?"
- "More than anything else, these maps show smart phone proliferation (among older people) more than anything else."
- "This is a map of how old people and rural areas have learned to use Google in the last decade."
- "This is basically a map of people who don't understand how the internet works, and it's no surprise that it leans conservative."
A visual image as strong as this map sequence looks designed to elicit a vehement response — and its lack of context offers viewers little new information to challenge their preconceptions. Like the news itself, cartography pretends to be objective, but always has an agenda of its own, even if just by the selection of its topics.
The trick is not to despair of maps (or news) but to get a good sense of the parameters that are in play. And, as is often the case (with both maps and news), what's left out is at least as significant as what's actually shown.
One important point: while Fox News is the sole major purveyor of news and opinion with a conservative/right-wing slant, CNN has more competition in the center/left part of the spectrum, notably from MSNBC.
Another: the average age of cable news viewers — whether they watch CNN or Fox News — is in the mid-60s. As a result of a shift in generational habits, TV viewing is down across the board. Younger people are more comfortable with a "cafeteria" approach to their news menu, selecting alternative and online sources for their information.
It should also be noted, however, that Fox News, according to Harvard's Nieman Lab, dominates Facebook when it comes to engagement among news outlets.
CNN, Fox and MSNBC
Image: Google Trends
CNN vs. Fox (without the 'News'; may include searches for actual foxes). See MSNBC (in yellow) for comparison
For the record, here are the Nielsen ratings for average daily viewer total for the three main cable news networks, for 2018 (compared to 2017):
- Fox News: 1,425,000 (-5%)
- MSNBC: 994,000 (+12%)
- CNN: 706,000 (-9%)
And according to this recent overview, the top 50 of the most popular websites in the U.S. includes cnn.com in 28th place, and foxnews.com in... 27th place.The top 5, in descending order, consists of google.com, youtube.com, facebook.com, amazon.com and yahoo.com — the latter being the highest-placed website in the News and Media category.
- Master Execution: How to Get from Point A to Point B in 7 Steps, with Rob Roy, Retired Navy SEALUsing the principles of SEAL training to forge better bosses, former Navy SEAL and founder of the Leadership Under Fire series Rob Roy, a self-described "Hammer", makes people's lives miserable in the hopes of teaching them how to be a tougher—and better—manager. "We offer something that you are not going to get from reading a book," says Roy. "Real leaders inspire, guide and give hope."Anybody can make a decision when everything is in their favor, but what happens in turbulent times? Roy teaches leaders, through intense experiences, that they can walk into any situation and come out ahead. In this lesson, he outlines seven SEAL-tested steps for executing any plan—even under extreme conditions or crisis situations.
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