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Technology & Innovation

Corporate Revolution

Traditional management’s goal is to make money for shareholders and managers aim to control individuals. Radical management aims to delight customers and enable teams.

What’s the Latest Development?

Shared insights and experience from participants in a workshop focused on “the coming revolution in the workplace.” Steve Denning,  a former World Bank program director and author of The Leaders’ Guide to Radical Management, says key differences between traditional and radical management can be encapsulated in qualitative factors.

What’s the Big Idea? 

Traditional management’s goal is to make money for shareholders, management’s role is to control individuals; work is coordinated by rules, plans and reports; communication is one-way, from management. Whereas radical management’s goal is to delight customers; managers enable self-organizing teams; teams work in short cycles with direct feedback from customers; communication is interactive and involves conversations.


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