Don't work with children or animals? Sir David Attenborough laughs in the face of danger.
Sir David Attenborough’s adventures are being retold. His time in nature exploring the nooks and crannies of wildlife will now be featured on Storytime, an app with 2.4 million downloads, that is designed for toddlers. With Attenborough’s narration, the Storytime app run by CBeebies (a BBC television network for the under six age group) aims to help young children learn how to read on their iOS and Android screens.
Attenborough has plenty of great stories to tell young children, including the moment where a gorilla sat in his lap. His love of animals and the natural world was exemplified in his creation of the BBC documentary series Zoo Quest, in 1954. Before Zoo Quest, if shows wanted to educate their audiences about animals, the featured creatures would be brought onto a lit stage, uncomfortable and out of their natural habitat. Attenborough wanted that to change, and did so by bringing his show into the animal’s natural domain instead, forever changing the dynamic. His mission and popularity grew exponentially, and he later headlined Eastwards with Attenborough and Life on Earth. Narrating his life’s work through an educational app is an important step in cultivating the next generation's interest in preserving biodiversity on our planet.
So how will toddlers take to a story featuring Attenborough? He is, after all, a 90-year-old man and his target audience is usually those a little older than six. However, some educational studies say this is a good thing. Sesame Street, the educational program that was proven to stop children from falling behind their grade level in school, has always had guest stars that appease parents more than the kids. The show runners explain why on their workshop site.
“Research and long experience shows that when parents are involved in education, children simply learn better.”
This conclusion is everywhere, and in Children's Learning From Educational Television: Sesame Street and Beyond, it was claimed by Thomas Cook and other critics of Sesame Street that any study of the show's effectiveness were skewed by the parents watching with the children.
That is where Sir David Attenborough comes in. While its recognized that the young children may not know who he is, his stories can intrigue them, and their parents will remember being enthralled by him themselves. Enthusiasm is contagious. Both parents and children can be delighted at his stories of lyrebirds, gorillas, komodo dragons, and sloths. It's interactive too—the kid in your life can help Sir Attenborough "pack his adventure kit, move plants aside for him and by tracking the gorillas’ path through the jungle," according to the BBC.
The 5-part miniseries is illustrated by Will Rose, giving it a bright, colorful and happy aesthetic, and the entire Storytime app is directed by Kay Benbow. Benbow expressed the desire to make a full series rather than the resulting miniseries. Sir Attenborough is just too busy of a man for that, so all the energy was focused on the episodes they had time for.
Sir David Attenborough is no stranger to being on the screen, and now he's being introduced to a brand-new generation. The man is used to being thrown in the wild, next to things that snap, bite, and sting. Teaching children to read should be no challenge at all.
The notion of brainstorming can sometimes elicit eye-rolls – usually because it's fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we're only scratching the surface of its potential.
Brainstorming is on the endangered words list, at risk of slipping into ‘buzzword’ territory any day now – although some would argue it’s already there. That’s because everyone is doing it, but many of us don’t quite know how to. According to Bill Burnett, Executive Director of the Design Program at Stanford University, the process is fundamentally misunderstood – it’s about more than sitting in a group expecting genius to unfold. What’s missing from most brainstorming sessions is the notion that this is a skill, not a magic trick.
Here are 3 practical suggestions that Burnett has put forth In the past: start brainstorming with games and improv activities to limber up creative team thinking; create an environment that encourages wild ideas without any negative feedback or reality checks; have a realistic expectations for a team to improve over time. How many garage bands sound good at their first practice? How many chefs get a Michelin star for their first meal? You don’t win Olympic Gold straight off the couch. It’s a popular and true sentiment that it takes 10,000 hours to become an expert at something, and while most of us will never have to time to build up that mother of a timesheet, fortunately we can borrow the wisdom that Burnett has cultivated over his many years at Apple and Stanford.
In this video, Burnett explains how to use brainstorming in an actionable way, why crazy ideas are so necessary to break out of thought clusters (which the human mind is wired to get stuck in), and how to ultimately make a conceptual leap forward to your next brilliant idea.
Bill Burnett and Dave Evans' book is Designing Your Life: How to Build a Well-Lived, Joyful Life.