The McVegan is a real thing... in a tiny small town test market, that is. But what are customers saying? And will it be available to everyone soon?
All over the world, the number of vegetarians and vegans is growing larger. Once considered an eccentric dietary choice, today 13% of Americans say that they are vegetarians or vegan with younger people being more likely to hold that position than the old.
Scientology is the true religion of America's capitalist soul. "To me," says Louis Theroux, "Scientology is selling spiritual hamburgers."
What is the most quintessentially American religion? It would need to have celebrities, a Hollywood setting, big money, and a confusing swirl of innocence and the macabre. That's Scientology defined, says documentarian Louis Theroux. The church was founded by sci-fi writer L. Ron Hubbard around the same time that the first McDonald's opened, and there are enormous parallels in the business models of these two operations. Scientology is the embodiment of America's capitalist soul, with two seemingly at-odd goals: to spread the good word of Dianetics (Scientology's sacred text) as far as possible, but to only give its wisdom to those who are willing to pay for it. The top level of Scientology's ideology ladder is called the "Bridge to Total Freedom" — however it's anything but free, costing an individual a minimum of $250,000 to access. It begs the question: Do you want salvation with that? Louis Theroux's latest documentary is My Scientology Movie.