The power of group identity: 22 percent of Americans remain skeptical of vaccines

According to this research, eight percent of Americans always refuse vaccines. Why?

Photo by Joseph Prezioso / AFP via Getty Images
  • New research found that 22 percent of Americans identify as somewhat or fully resistant to vaccination.
  • Researchers used two social psychology theories to explore the causes of vaccine resistance.
  • The more one identifies with an anti-vaccine group, the harder it is to dissuade them from their ideas.
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