Social Influence

Social Influence

A person in a denim shirt is shown from the shoulders up. Highlighted text overlays mention that U.S. news often portrays being alone as more harmful than beneficial.
6mins
When we see loneliness as a kind of failure, it becomes damaging. When we see it as information, it becomes actionable. A psychologist, a social health scientist, and a psychiatrist explain.
Unlikely Collaborators
A person with purple hands holds a phone displaying text messages that read, "OMG then what happened??.
Throughout history, the ability to tell increasingly believable stories has become available to more people. Kevin Ashton says that’s a blessing and a curse.
A set of large blue numbers from 1 to 9, with the number 2 in bold red and black scribbles drawn over it.
What’s in a number? Only a vanishingly small slice of your life, it turns out.
A man sitting in a chair.
25mins
"I continue to believe that in the long run, boys, young men will believe their eyes more than their ears."
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Members
The decades-old movement to diversify workplaces has yielded mixed results, as NYU Law professor Kenji Yoshino suggests that companies often impose restrictive definitions of diversity, and advocates for fostering connections with those who feel pressured to suppress their identities for acceptance.
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Members
To engage your audience effectively, psychologist Robert Cialdini suggests using "pre-suasion" to prime them with subtle cues, ensuring they are receptive to your stories and emotional appeals.
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Members
Aristotle's notion of man as a political animal highlights that 21st-century career success hinges on effectively navigating complex relationships and the social and political dynamics within organizations, as emphasized by Harvard Business School professor Linda Hill.
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Members
Marketing professor Jonah Berger emphasizes that understanding linguistics can enhance our communication skills, enabling us to fit in, persuade, engage, and positively influence others, especially with the aid of advanced language analysis tools and his SPEACC Framework.
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Members
This class explores human learning and communication through four inquiry styles—Analytic, Procedural, Relational, and Innovative—while emphasizing the importance of question types and fostering self-awareness, empathy, and collaboration for effective leadership and deeper connections.
An open book, symbolizing dangerous books, burns with flames rising from its pages against a black background, its fiery reflection shimmering on a glossy surface.
In "That Book Is Dangerous," author Adam Szetela examines the rise of the “Sensitivity Era” in publishing and how outrage campaigns try to control what books authors can write and readers can read.
Book cover for "Blindspotting: How to See What's Holding You Back as a Leader" by Martin Dubin, featuring a windshield wiper graphic on a yellow background that cleverly highlights the blindspotting theme.
You might love your leadership role and inspire fierce loyalty — but what if that comes at the expense of a disastrous balance sheet? Here’s a way forward.
Book cover with a gray textured background, featuring the title "DE KAI RAISING AI" and the subtitle "An essential guide to raising AI and parenting our future," all in white capital letters.
In "Raising AI," De Kai argues that today's AIs are already more like us than we think they are.
An open book reveals the art of smart manipulation: on the left page, a marionette illustration dances gracefully, while on the right, a flock of sheep grazes peacefully in a sunlit field.
We manipulate constantly — but few of us want to be called “manipulative.” Here, ex-Google executive Jenny Wood redefines an unfairly maligned trait.
A person in a suit holds a paper with a smiley face over their head, giving the thumbs-up with the other hand—perhaps caught in the people-pleaser trap, masking true feelings for approval.
The road to “uncaged leadership” means reimagining your professional identity and value. Here’s how.
Abstract collage showcasing two mirrored, sepia-toned portraits of an older man with wild hair and a mustache, surrounded by scientific equations on a patterned background. This piece invites viewers to ponder the right question amidst the chaos of creative thought.
Take it from Bezos, Musk, and Einstein — rethinking lines of inquiry can transform business, investing, and innovation strategy.
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In his latest book, Malcolm Gladwell explores a strange phenomenon of group dynamics.
5mins
Who decides what’s “normal” and why? As social norms increasingly dissolve, here’s how to find true guidance.
Illustration of a key with an ear inside its head part on the left and a hand holding another hand with a keyhole between them on the right. The background, reminiscent of Dale Carnegie's principles, features blue and black geometric shapes.
After almost a century in print, "How to Win Friends and Influence People" still has lessons to teach us.
Image showing multiple notifications of "Direct messages" overlaid with the text "PERCEPTION VS. REALITY" in bold, emphasizing the contrast between appearance and actual experience.
4mins
Carrie Berk reveals how she transformed her struggle with anxiety and internet fame by changing her perception and finding her true voice as a writer.
Unlikely Collaborators
An image of a person holding a pair of binoculars with the new happy face on it.
Happiness is not a five-star holiday. It's often the result of struggle — and asking for help, as author Stephanie Harrison recently told Big Think.
A man in a suit is holding a pipe, presenting an air of sophistication.
Bertrand Russell shows us how to recognize emotional arguments smuggled into presumed statements of fact.
A woman in an orange shirt standing in front of a crowd.
About three out of every four people arrested in the U.S. are men. That rate is similar across the world.
A group of people collaborating and showcasing trust as they sit together on a rope, against a captivating black background.
Wherever businesses are a powerful force for society, successful leaders embrace the “mission mindset” of shared purpose.
President Barack Obama delivers a persuasive speech from a podium.
6mins
It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.
A man sitting on a bench with his dog.
Over a third are worried that vaccines can cause "canine autism."