Dr. Jonah Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton's highest-rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He's keynoted hundreds of events and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. Visit his website and find his latest book here.
It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.