Toilet paper is a giant waste of resources

Americans consume the most toilet paper in the world but it's a very wasteful product to manufacture, according to the numbers.

Toilet paper is a giant waste of resources

Customers stock up on toilet paper at a Target store in Orlando, Florida in response to the coronavirus (COVID-19) pandemic. March 19, 2020.

Credit: Paul Hennessy / Echoes Wire/Barcroft Media via Getty Images.
  • Toilet paper consumption is unsustainable and requires a tremendous amount of resources to produce.
  • Americans use the most toilet paper in the world and have been hoarding it due to coronavirus.
  • Alternatives to toilet paper are gaining more popularity with the public.

A surprising byproduct of the coronavirus pandemic has been its effect on the availability of toilet paper. Americans and shoppers across the globe have vacuumed supermarket shelves, stockpiling toilet paper and other paper products with pre-apocalyptic urgency. The resulting shortage places focus on toilet paper and the wastefulness involved in its production and disposal.

The numbers about toilet paper consumption are staggering. Around the world, the equivalent of 270,000 trees are flushed down the toilet or find their way into landfills every day. About 10% of that — the equivalent of 27,000 trees would be from toilet paper. That's about 15 million per year. Per person, this adds up to about 384 trees over a lifetime.

Americans consume the most toilet paper in the world, using up about 34 million rolls per day. Annually, this amounts to about 36.5 billion rolls. Impressive numbers to say the least. Another important fact to consider is that as much as 70% of the world does not use toilet paper, so obviously there are other solutions.

The Scientific American reported it takes about 473,587,500,000 gallons of water to produce all that toilet paper for Americans and 253,000 tons of chlorine to bleach it. In terms of electricity, the manufacturing requires about 17.3 terawatts of electricity annually.

To break this down further, it takes up to 37 gallons of water to make a single roll of toilet paper. That same single roll of TP also requires 1.3 kilowatt/hours (KWh) of electricity and 1.5 pounds of wood to make.

This chart from Statista highlights 2018 data on toilet consumption around the world, with North America coming in decidedly ahead of other parts of the world.

In terms of per-country consumption, Germany, UK and Japan also use up a lot of toilet paper every year as this chart shows --

While Americans clearly love toilet paper, there's no big danger of it truly running out any time soon, say the experts. The shortages we've all experienced are related to a spike in demand, but the overall pipeline is not affected and will continue to churn out the precious product.

What to do instead of toilet paper?

Install a bidet. You knew this option was coming. In light of the toilet paper shortages, Americans are actually showing more interest in adopting them, with bidet sales growing eight times. There are a number of great sustainable bidet companies like Tushy you can turn to. They also grow their toilet paper from bamboo and utilize no plastic wrapping. Bamboo is rapidly renewable and compared to regular trees, absorbs about 30% less carbon dioxide.

While bidets also incur some environmental costs from the use of water, on the whole they are significantly less resource-hungry and waste-producing than the process of making toilet paper. A bidet uses up about one eighth of a gallon of water to clean and flush.

Here are some more bidets ideas.

A few snapshots of the toilet paper crunch around the world:

A senior citizen gets the last pack of toilet rolls at Sainsbury's Supermarket on March 19, 2020 in Northwich, United Kingdom.

Photo by Christopher Furlong/Getty Images

Women buy toilet paper from tradesman in street market by the City Wall, Xian, China. March 14, 2020.

Photo by Tim Graham/Getty Images

Customers purchase toilet paper at a Target store in Orlando, FL during the panic shopping. March, 2020.

Credit: Paul Hennessy / Echoes Wire/Barcroft Media via Getty Images

Iron Age discoveries uncovered outside London, including a ‘murder’ victim

A man's skeleton, found facedown with his hands bound, was unearthed near an ancient ceremonial circle during a high speed rail excavation project.

Photo Credit: HS2
Culture & Religion
  • A skeleton representing a man who was tossed face down into a ditch nearly 2,500 years ago with his hands bound in front of his hips was dug up during an excavation outside of London.
  • The discovery was made during a high speed rail project that has been a bonanza for archaeology, as the area is home to more than 60 ancient sites along the planned route.
  • An ornate grave of a high status individual from the Roman period and an ancient ceremonial circle were also discovered during the excavations.
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Are we really addicted to technology?

Fear that new technologies are addictive isn't a modern phenomenon.

Credit: Rodion Kutsaev via Unsplash
Technology & Innovation

This article was originally published on our sister site, Freethink, which has partnered with the Build for Tomorrow podcast to go inside new episodes each month. Subscribe here to learn more about the crazy, curious things from history that shaped us, and how we can shape the future.

In many ways, technology has made our lives better. Through smartphones, apps, and social media platforms we can now work more efficiently and connect in ways that would have been unimaginable just decades ago.

But as we've grown to rely on technology for a lot of our professional and personal needs, most of us are asking tough questions about the role technology plays in our own lives. Are we becoming too dependent on technology to the point that it's actually harming us?

In the latest episode of Build for Tomorrow, host and Entrepreneur Editor-in-Chief Jason Feifer takes on the thorny question: is technology addictive?

Popularizing medical language

What makes something addictive rather than just engaging? It's a meaningful distinction because if technology is addictive, the next question could be: are the creators of popular digital technologies, like smartphones and social media apps, intentionally creating things that are addictive? If so, should they be held responsible?

To answer those questions, we've first got to agree on a definition of "addiction." As it turns out, that's not quite as easy as it sounds.

If we don't have a good definition of what we're talking about, then we can't properly help people.

LIAM SATCHELL UNIVERSITY OF WINCHESTER

"Over the past few decades, a lot of effort has gone into destigmatizing conversations about mental health, which of course is a very good thing," Feifer explains. It also means that medical language has entered into our vernacular —we're now more comfortable using clinical words outside of a specific diagnosis.

"We've all got that one friend who says, 'Oh, I'm a little bit OCD' or that friend who says, 'Oh, this is my big PTSD moment,'" Liam Satchell, a lecturer in psychology at the University of Winchester and guest on the podcast, says. He's concerned about how the word "addiction" gets tossed around by people with no background in mental health. An increased concern surrounding "tech addiction" isn't actually being driven by concern among psychiatric professionals, he says.

"These sorts of concerns about things like internet use or social media use haven't come from the psychiatric community as much," Satchell says. "They've come from people who are interested in technology first."

The casual use of medical language can lead to confusion about what is actually a mental health concern. We need a reliable standard for recognizing, discussing, and ultimately treating psychological conditions.

"If we don't have a good definition of what we're talking about, then we can't properly help people," Satchell says. That's why, according to Satchell, the psychiatric definition of addiction being based around experiencing distress or significant family, social, or occupational disruption needs to be included in any definition of addiction we may use.

Too much reading causes... heat rashes?

But as Feifer points out in his podcast, both popularizing medical language and the fear that new technologies are addictive aren't totally modern phenomena.

Take, for instance, the concept of "reading mania."

In the 18th Century, an author named J. G. Heinzmann claimed that people who read too many novels could experience something called "reading mania." This condition, Heinzmann explained, could cause many symptoms, including: "weakening of the eyes, heat rashes, gout, arthritis, hemorrhoids, asthma, apoplexy, pulmonary disease, indigestion, blocking of the bowels, nervous disorder, migraines, epilepsy, hypochondria, and melancholy."

"That is all very specific! But really, even the term 'reading mania' is medical," Feifer says.

"Manic episodes are not a joke, folks. But this didn't stop people a century later from applying the same term to wristwatches."

Indeed, an 1889 piece in the Newcastle Weekly Courant declared: "The watch mania, as it is called, is certainly excessive; indeed it becomes rabid."

Similar concerns have echoed throughout history about the radio, telephone, TV, and video games.

"It may sound comical in our modern context, but back then, when those new technologies were the latest distraction, they were probably really engaging. People spent too much time doing them," Feifer says. "And what can we say about that now, having seen it play out over and over and over again? We can say it's common. It's a common behavior. Doesn't mean it's the healthiest one. It's just not a medical problem."

Few today would argue that novels are in-and-of-themselves addictive — regardless of how voraciously you may have consumed your last favorite novel. So, what happened? Were these things ever addictive — and if not, what was happening in these moments of concern?

People are complicated, our relationship with new technology is complicated, and addiction is complicated — and our efforts to simplify very complex things, and make generalizations across broad portions of the population, can lead to real harm.

JASON FEIFER HOST OF BUILD FOR TOMORROW

There's a risk of pathologizing normal behavior, says Joel Billieux, professor of clinical psychology and psychological assessment at the University of Lausanne in Switzerland, and guest on the podcast. He's on a mission to understand how we can suss out what is truly addictive behavior versus what is normal behavior that we're calling addictive.

For Billieux and other professionals, this isn't just a rhetorical game. He uses the example of gaming addiction, which has come under increased scrutiny over the past half-decade. The language used around the subject of gaming addiction will determine how behaviors of potential patients are analyzed — and ultimately what treatment is recommended.

"For a lot of people you can realize that the gaming is actually a coping (mechanism for) social anxiety or trauma or depression," says Billieux.

"Those cases, of course, you will not necessarily target gaming per se. You will target what caused depression. And then as a result, If you succeed, gaming will diminish."

In some instances, a person might legitimately be addicted to gaming or technology, and require the corresponding treatment — but that treatment might be the wrong answer for another person.

"None of this is to discount that for some people, technology is a factor in a mental health problem," says Feifer.

"I am also not discounting that individual people can use technology such as smartphones or social media to a degree where it has a genuine negative impact on their lives. But the point here to understand is that people are complicated, our relationship with new technology is complicated, and addiction is complicated — and our efforts to simplify very complex things, and make generalizations across broad portions of the population, can lead to real harm."

Behavioral addiction is a notoriously complex thing for professionals to diagnose — even more so since the latest edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5), the book professionals use to classify mental disorders, introduced a new idea about addiction in 2013.

"The DSM-5 grouped substance addiction with gambling addiction — this is the first time that substance addiction was directly categorized with any kind of behavioral addiction," Feifer says.

"And then, the DSM-5 went a tiny bit further — and proposed that other potentially addictive behaviors require further study."

This might not sound like that big of a deal to laypeople, but its effect was massive in medicine.

"Researchers started launching studies — not to see if a behavior like social media use can be addictive, but rather, to start with the assumption that social media use is addictive, and then to see how many people have the addiction," says Feifer.

Learned helplessness

The assumption that a lot of us are addicted to technology may itself be harming us by undermining our autonomy and belief that we have agency to create change in our own lives. That's what Nir Eyal, author of the books Hooked and Indistractable, calls 'learned helplessness.'

"The price of living in a world with so many good things in it is that sometimes we have to learn these new skills, these new behaviors to moderate our use," Eyal says. "One surefire way to not do anything is to believe you are powerless. That's what learned helplessness is all about."

So if it's not an addiction that most of us are experiencing when we check our phones 90 times a day or are wondering about what our followers are saying on Twitter — then what is it?

"A choice, a willful choice, and perhaps some people would not agree or would criticize your choices. But I think we cannot consider that as something that is pathological in the clinical sense," says Billieux.

Of course, for some people technology can be addictive.

"If something is genuinely interfering with your social or occupational life, and you have no ability to control it, then please seek help," says Feifer.

But for the vast majority of people, thinking about our use of technology as a choice — albeit not always a healthy one — can be the first step to overcoming unwanted habits.

For more, be sure to check out the Build for Tomorrow episode here.

Why the U.S. and Belgium are culture buddies

The Inglehart-Welzel World Cultural map replaces geographic accuracy with closeness in terms of values.

According to the latest version of the Inglehart-Welzel World Cultural Map, Belgium and the United States are now each other's closest neighbors in terms of cultural values.

Credit: World Values Survey, public domain.
Strange Maps
  • This map replaces geography with another type of closeness: cultural values.
  • Although the groups it depicts have familiar names, their shapes are not.
  • The map makes for strange bedfellows: Brazil next to South Africa and Belgium neighboring the U.S.
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