Once a week.
Subscribe to our weekly newsletter.
Welcome to the United Fonts of America
At least 222 typefaces are named after places in the U.S. — and there's still room for more.
- Here's one pandemic project we approve of: a map of the United Fonts of America.
- The question was simple: How many fonts are named after places in the U.S.?
- Finding them became an obsession for Andy Murdock. At 222, he stopped looking.
Who isn't fond of fonts? Even if we don't know their names, we associate specific letter types with certain brands, feelings, and levels of trust.
Typography equals psychology. For example, you don't want to get a message from your doctor, or anybody else in authority, that's set in comic sans — basically, the typeface that wears clown makeup.
A new serif in town
If you want to convey reliability, tradition, and formality, you should go for a serif, a font with decorative bits stuck to its extremities. Well-known examples include Garamond, Baskerville, and Times New Roman. Remove the decoration, and you've got a clean look that communicates clarity, modernity, and innovation. Arial and Helvetica are some of the most popular sans serif fonts.
There's a lot more to font psychology, but let's veer toward another, less explored Venn diagram instead: the overlap between typography and geography. That's where Andy Murdock spent much of his pandemic.
Mr. Murdock is the co-founder of The Statesider, a newsletter about (among other things) travel and landscape in the United States. He remembers his first encounter with a home computer back in 1984 and learning from that Macintosh both the word "font" and the name for the one it used: Chicago.
A map of the United Fonts of America — well, 222 of them.Credit: The Statesider, reproduced with kind permission.
You can see where this is going. Mr Murdock retained a healthy interest in fonts named after places. Over the years, he noted Monaco, London, San Francisco, and Cairo, among many others. "And then, the question of how many fonts are named for U.S. places came up in an editorial meeting at The Statesider," Mr Murdock says.
It's the sort of topic that in other times might never have gone anywhere, but this was the start of the pandemic. "I was stuck for days on end, so I actually started looking into it. At some point, I realized that I could probably find at least one per state." Cue the idea for a map of the "United Fonts of America."
Challenge turns into obsession
But that was easier said than done. Finding location-based fonts turned out to be rather time-consuming. "I definitely didn't realize what I was getting myself into," Mr Murdock recalls. "I could quickly name a few — New York, Georgia, Chicago — but I had no idea that I'd be able to find so many."
What started as a quirky challenge turned into an obsession and a compulsion that would have the accidental font-mapper wake up in the middle of the night and think: Did I check to see if there's a Boise font? (He did; there isn't.)
"The hardest part was knowing when to stop," said Mr Murdock. "Believe me, I know I missed some." In all, he found 222 fonts referencing places in the United States and its territories.
For the most part, these fonts are distributed as the population is: heavy on the coasts and near the Great Lakes, but thin in most parts in between. California (23 fonts) takes the cake, followed by Texas (15), and New York (9).
Some of the fonts have interesting back stories, and in his article for "The Statesider", Mr Murdock provides a few:
- Georgia was named after a newspaper headline reading "Alien Heads Found in Georgia."
- Fayette is based on the handwriting of the record-keeper of a place called Fayette, now a ghost town in Michigan's Upper Peninsula.
- Tahoma and Tacoma are both pre-European names for Mount Rainier in Washington state.
Mostly, the fonts repeat the names of states and cities, but some offer something more interesting, such as the alliterating Cascadia Code or the lyrical Tallahassee Chassis. Other less than ordinary names include Kentuckyfried and Wyoming Spaghetti.
Capturing the spirit of a place
As an unexpected expert in the geographic distribution of location-based fonts, can Mr. Murdock offer any opinion on the qualitative relation between place and typeface?
"Good design of any sort can capture the spirit of a place, or at least one perspective on a place," he says, "but frankly, that only occasionally seems to have been the goal when it comes to typefaces."
In his opinion, the worst fonts reflect a stereotype about a place, rather than the place itself: "Saipan and Hanalei are both made to look like crude bamboo. Those are particularly awful. Pecos feels like it belongs on a bad Tex-Mex restaurant's menu."
California (lower left) is a rich source of location-based typefaces.Credit: The Statesider, reproduced with kind permission.
"Santa Barbara Streets, on the other hand, is quite nice because it captures the font that's actually used on street signs in Santa Barbara. I prefer the typefaces that have a story and a connection to a place, but it's a fine line between being artfully historic and being cartoonishly retro."
Let's finish off Route 66
Glancing over the map, some regions seem more prone to "stereotypefacing" than others: "Tucson, Tombstone, El Paso — you know you're in the Southwest. Art Deco fonts are mostly in the east or around the Great Lakes. In general, you find more sans serif fonts in the western U.S., and more serif fonts in the east, but that's not a hard-and-fast rule."
Noticing a few blank spots on the map, Mr. Murdock helpfully suggests some areas that could do with a few more fonts, including the Carolinas, the Dakotas, Maine, Missouri, West Virginia, New Jersey, and Rhode Island.
Oh, and Route 66. Nearly all of the cities mentioned in the eponymous song have a typeface named after them. "We need Gallup and Barstow to complete the set."
And finally, America's oft-overlooked overseas territories could be a rich seam for type developers: "Some of these names are perfect for a great typeface — Viejo San Juan, St. Croix, Pago Pago, Ypao Beach, Tinian."
To name but a few. Typeface designers, sharpen your pencils!
Map found here at The Statesider, reproduced with kind permission. For more dispatches from the weird interzone between geography and typography, check out Strange Maps #318: The semicolonial state of San Serriffe.
Strange Maps #1090
Got a strange map? Let me know at firstname.lastname@example.org.
- 577 - Broken Letters: A Typogeography of Europe - Big Think ›
- Can a Font Help Those With Dyslexia Read with More Ease? - Big ... ›
- The Surprisingly Bitter Controversy Over American Highway Fonts ... ›
Inventions with revolutionary potential made by a mysterious aerospace engineer for the U.S. Navy come to light.
- U.S. Navy holds patents for enigmatic inventions by aerospace engineer Dr. Salvatore Pais.
- Pais came up with technology that can "engineer" reality, devising an ultrafast craft, a fusion reactor, and more.
- While mostly theoretical at this point, the inventions could transform energy, space, and military sectors.
The U.S. Navy controls patents for some futuristic and outlandish technologies, some of which, dubbed "the UFO patents," came to light recently. Of particular note are inventions by the somewhat mysterious Dr. Salvatore Cezar Pais, whose tech claims to be able to "engineer reality." His slate of highly-ambitious, borderline sci-fi designs meant for use by the U.S. government range from gravitational wave generators and compact fusion reactors to next-gen hybrid aerospace-underwater crafts with revolutionary propulsion systems, and beyond.
Of course, the existence of patents does not mean these technologies have actually been created, but there is evidence that some demonstrations of operability have been successfully carried out. As investigated and reported by The War Zone, a possible reason why some of the patents may have been taken on by the Navy is that the Chinese military may also be developing similar advanced gadgets.
Among Dr. Pais's patents are designs, approved in 2018, for an aerospace-underwater craft of incredible speed and maneuverability. This cone-shaped vehicle can potentially fly just as well anywhere it may be, whether air, water or space, without leaving any heat signatures. It can achieve this by creating a quantum vacuum around itself with a very dense polarized energy field. This vacuum would allow it to repel any molecule the craft comes in contact with, no matter the medium. Manipulating "quantum field fluctuations in the local vacuum energy state," would help reduce the craft's inertia. The polarized vacuum would dramatically decrease any elemental resistance and lead to "extreme speeds," claims the paper.
Not only that, if the vacuum-creating technology can be engineered, we'd also be able to "engineer the fabric of our reality at the most fundamental level," states the patent. This would lead to major advancements in aerospace propulsion and generating power. Not to mention other reality-changing outcomes that come to mind.
Among Pais's other patents are inventions that stem from similar thinking, outlining pieces of technology necessary to make his creations come to fruition. His paper presented in 2019, titled "Room Temperature Superconducting System for Use on a Hybrid Aerospace Undersea Craft," proposes a system that can achieve superconductivity at room temperatures. This would become "a highly disruptive technology, capable of a total paradigm change in Science and Technology," conveys Pais.
High frequency gravitational wave generator.
Credit: Dr. Salvatore Pais
Another invention devised by Pais is an electromagnetic field generator that could generate "an impenetrable defensive shield to sea and land as well as space-based military and civilian assets." This shield could protect from threats like anti-ship ballistic missiles, cruise missiles that evade radar, coronal mass ejections, military satellites, and even asteroids.
Dr. Pais's ideas center around the phenomenon he dubbed "The Pais Effect". He referred to it in his writings as the "controlled motion of electrically charged matter (from solid to plasma) via accelerated spin and/or accelerated vibration under rapid (yet smooth) acceleration-deceleration-acceleration transients." In less jargon-heavy terms, Pais claims to have figured out how to spin electromagnetic fields in order to contain a fusion reaction – an accomplishment that would lead to a tremendous change in power consumption and an abundance of energy.
According to his bio in a recently published paper on a new Plasma Compression Fusion Device, which could transform energy production, Dr. Pais is a mechanical and aerospace engineer working at the Naval Air Warfare Center Aircraft Division (NAWCAD), which is headquartered in Patuxent River, Maryland. Holding a Ph.D. from Case Western Reserve University in Cleveland, Ohio, Pais was a NASA Research Fellow and worked with Northrop Grumman Aerospace Systems. His current Department of Defense work involves his "advanced knowledge of theory, analysis, and modern experimental and computational methods in aerodynamics, along with an understanding of air-vehicle and missile design, especially in the domain of hypersonic power plant and vehicle design." He also has expert knowledge of electrooptics, emerging quantum technologies (laser power generation in particular), high-energy electromagnetic field generation, and the "breakthrough field of room temperature superconductivity, as related to advanced field propulsion."
Suffice it to say, with such a list of research credentials that would make Nikola Tesla proud, Dr. Pais seems well-positioned to carry out groundbreaking work.
A craft using an inertial mass reduction device.
Credit: Salvatore Pais
The patents won't necessarily lead to these technologies ever seeing the light of day. The research has its share of detractors and nonbelievers among other scientists, who think the amount of energy required for the fields described by Pais and his ideas on electromagnetic propulsions are well beyond the scope of current tech and are nearly impossible. Yet investigators at The War Zone found comments from Navy officials that indicate the inventions are being looked at seriously enough, and some tests are taking place.
If you'd like to read through Pais's patents yourself, check them out here.
Laser Augmented Turbojet Propulsion System
Credit: Dr. Salvatore Pais
The Rijksmuseum employed an AI to repaint lost parts of Rembrandt's "The Night Watch." Here's how they did it.
- In 1715, Amsterdam's Town Hall sliced off all four outer edges of Rembrandt's priceless masterpiece so that it would fit on a wall.
- Neural networks were used to fill in the missing pieces.
- An unprecedented collaboration between man and machine is now on display at the Rijksmuseum.
Robert Erdmann, a senior scientist working for the Rijksmuseum, cannot help but smile when I ask him to explain — in as much detail as possible — how exactly he used artificial intelligence to recreate long-lost portions of Rembrandt van Rijn's most famous painting, The Night Watch (1642). "Most people just want the elevator pitch," he tells me over Zoom.
The Night Watch is a mammoth of a painting, and it used to be even bigger. In 1715, it came into the possession of the bureaucrats in charge of Amsterdam's Town Hall. In order to fit it on their wall, they sliced off all four outer edges of Rembrandt's priceless masterpiece, inadvertently creating the compromised version we know today.
Rembrandt's "The Night Watch," with the missing edges shown in black.
The missing pieces of "The Night Watch" were never recovered, but we know what they looked like thanks to Gerrit Lundens, a contemporary of Rembrandt who copied the painting when it was complete. These missing sections depict the top of the arch, a balustrade at the bottom, and two soldiers of Frans Banninck Cocq's militia company that stood at the far left.
Though the absence of these elements does not make "The Night Watch" any less impressive, their presence greatly alters the painting's look and feel. The balustrade emphasizes the company's movement forward. Together, the four missing pieces shift the principal figures — Cocq and Willem van Ruytenburch — to the right, creating a more compelling composition.
Copy of "The Night Watch" by Gerrit Lundens.
As part of Operation Night Watch, a multimillion-dollar restoration mission, the Rijksmuseum set out to recreate these missing pieces of the painting to show visitors The Night Watch as Rembrandt had originally constructed it. One easy way to do this would be to upload the smaller Lundens copy into Photoshop, blow it up by a factor of five, print it out, and call it a day.
Easy, but far from adequate. As Erdmann puts it: "There's nothing wrong with using an artist like that. However, the final product would still contain traces of that artist's own style." For Erdmann, the only viable solution was to create a series of neural networks — software that mimics the human brain through the use of artificial neurons — to transform the Lundens copy into an "original" Rembrandt.
Humans, unlike computers, aren't able to make perfect copies. Faithful though Lundens' painting is — especially in its visual detail, for example, the number of buttons on a coat, plumes on a feather, or engravings on a halberd — it still contains a myriad of miniscule differences that prevented Erdmann from simply copy-pasting it onto the original.
Perspective was the first and arguably most important item on Erdmann's list. "The geometric correspondence is pretty good at the bottom of the copy," he says. "At the top, that correspondence starts to fall apart; the composition looks stretched out, supposedly because Lundens was unable to reach the top of the painting to get its precise measurements."
Lundens' copy, adjusted for perspective by the AI.
After creating a neural network that could identify corresponding elements in both versions of The Night Watch — from faces and hands to clothing and weapons — Erdmann made a second neural network that could stretch, rotate, foreshorten, compress, and decompress the Lundens copy so that its measurements matched the Rembrandt original as closely as possible.
According to Erdman, this step was "a guide to where we should place the figures on the left, because they need to be consistent with the extrapolation from the original Night Watch." Aside from aligning the two paintings, Erdmann's adjustments also transformed the facial structure of figures like Cocq, bringing them closer to Rembrandt's expert rendering.
Detail of the Lundens copy before perspectival adjustments.
Detail of the Lundens copy after perspectival adjustments.
Just as a painter must tone their canvas before they can work on composition and color, so too did Erdmann have to get the dimensions right before he could move on to the third and final stage of his coding process. Erdmann's next part of the neural network involved — to paraphrase his elevator pitch — sending the artificial intelligence algorithm to art school.
"Not unlike how you might translate a text from Dutch to English, we wanted to see if we could transform Lundens' painterly style and palette into Rembrandt's," he explains, comparing the learning curve to a quiz. To educate it, the AI was given random tiles from the Lundens copy and asked to render the tiles in the style of Rembrandt.
As with any pedagogical situation, Erdmann evaluated the AI's efforts with a corresponding grade. The closer its output matched the contents of the original Night Watch, the higher the grade it received. When grading, Erdmann considered things like color, texture, and representation (i.e., how well does this frowning face resemble a frowning face, or this sword an actual sword?).
"Once you've defined what makes a good copy, you can train the network on thousands and thousands of these tiles," Erdmann goes on. There are 265 gigabytes of memory of thousands of attempts stored, which demonstrates improvement in quality over a very short time. Within less than a day, the error margin between the AI and the real Rembrandt grew so small it became insignificant; the training was complete.
Lundens copy when adjusted for perspective and Rembrandt's style by AI.
Along the way, the AI had developed a thorough understanding of what made Rembrandt Rembrandt. When translating Lundens' copy, it used a less saturated color palette and thicker, sketchier brushstrokes. It even adopted the painter's signature use of chiaroscuro — a technique involving sharp contrasts between light and shadow.
Then it was time for the final exam. Using the knowledge gained from copying Rembrandt, Erdmann ordered the AI to transform the four outer edges of the Lundens copy — removed from the original Night Watch — into Rembrandt's signature style. The result, an unprecedented collaboration between man and machine, is now on display in the Eregalerij of the Rijksmuseum.
Detail of the completed "Night Watch." The two figures on the left were added from the adjusted Lundens copy.
The missing pieces, resuscitated by AI, were printed onto canvas and varnished so that they had a similar gloss to the rest of the painting. The pieces were then attached to metal plates, which were placed in front of the original Night Watch at a distance of less than one centimeter, thus creating an optical illusion for visitors without actually touching Rembrandt's work.
While conservation science is evolving rapidly, the achievements of people like Erdmann are still eclipsed by the artistic genius of the painters whose work they try to preserve, which is a shame because Erdmann's software can be just as inventive as Rembrandt's brushwork. At the very least, Erdmann's problem-solving skills would have made the master proud.
If something is "true," it needs to be shown to work in the real world.
- Pragmatism is an American philosophical movement that originated as a rebuke to abstract European philosophy.
- The pragmatic theory of truth argues that truth and reality only can be understood in their relation to how things work in the real world.
- The trouble is that the theory devalues the term "truth," such that it only applies to one particular moment in time. But Charles Sanders Peirce offers a clever way out.
Think of wine. Now take away from this idea every possible property it has. Take away its redness or whiteness, its intoxicating effect, its taste, the slosh it makes, and so on. What are you left with? Nothing. An empty phoneme of the mind. An invisible color. A silent noise. Do this with any concept, and the result is the same.
This is exactly the kind of consideration that led the American Pragmatic movement. The likes of William James, John Dewey, and Charles Sanders Peirce argued that all of our concepts, and the truth of anything, are determined solely by the practical effects they have and how these extend into the real world. The idea of truth, and even of having intelligible thoughts at all, cannot be understood without reference to what that something does or how it behaves in the real world.
Pragmatic theory of truth: a very American idea
Peirce was the first to coin the term Pragmatism as a particular school of American philosophy, and it was a conscious response to the more untethered and arcane metaphysics coming out of Europe. Across the pond, and especially in Germany, philosophers since Immanuel Kant seemed to be locked in a competition to make philosophy as inaccessible and polysyllabic as possible (reaching its apogee in Georg Hegel). Pragmatists wanted to bring philosophy back and make it more relevant.
American Pragmatism gave out an exasperated and down-to-earth plea for philosophy to stop being quite so abstract.
According to Peirce, there was not any truth "out there" in the "real world" that we somehow, magically, could unearth. Instead, truth was defined by how it works in our everyday lives. So, my belief in gravity is true because of its practicality — that is, it works every day. It is true and meaningful precisely because it makes my pen drop, my coffee cup smash, and pole-vaulters come crashing down. Likewise, we know something is hard if it does not scratch easily, or if it helps you break a window, or if it hurts like heck when you hit it with your toe.
In short, we measure things by how they work and what they do. The same goes for truth.
Of course, an immediate objection comes to mind: surely the truth will change from person to person or from time to time. For instance, the Aristotelian model of gravity and the Ptolemaic model of planetary motion worked quite well for millennia. Does that mean these scientifically disproven models were actually true?! William James would argue yes, but Peirce would say no — and he offered a nuanced way out.
The coalescence of inquiry
For Peirce, "truth" could eventually coalesce or converge by the idealized agreement of intelligent inquirers. That is to say, scientists, scholars, and society will one day be so informed about the world that their answers to "what works" will be the only, final, and universal "truth" or "reality." As Peirce wrote, "The real, then, is that which, sooner or later, information and reasoning would finally result in, and which is therefore independent of the vagaries of me and you." And, elsewhere, he says reality is "what may finally come to be known to be in the ideal state of complete information."
For instance, Ptolemy's notion that the sun revolves around the Earth was never true but rather mistaken as true. What is true is defined by the end result of more advanced inquiry, such as that of Copernicus and Galileo. (Of course, we might still be mistaken today.) We cannot know if something is true until this perfected end point has been reached — the point when there are no alternative answers to the question, "What works best?"
Acceptance of error and self-correction
Most commentators today do not think Peirce meant there had to be an actual and future idealized end point where there would be no more debate and disagreement. Rather, Peirce's Pragmatism speaks to two broader and much more widely accepted epistemic virtues: an openness to accept error and the willingness to correct it.
Under Peirce's account, something is true or real insofar as it works within the world. This is not just for everyday experiences like gravity causing us to drop things. He meant that things must also work in the science laboratory as well.
Today, we practice science by presenting a hypothesis, which is then tested in experiments over and over again. Scientists are constantly calibrating the truth of hypotheses and theories based on how they work in the world. And, according to Peirce's Pragmatism, "although the conclusion [of an experiment] at any stage of the investigation may be more or less erroneous, the further application of the same method must correct the error."
So, we will get closer and closer to the truth as society becomes more and more informed. But this also means accepting that future societies will possibly, or even quite likely, correct what we today call truth.
The American way
Pragmatism has a certain intuitive appeal. Truth which is abstracted from how things operate in the real world often makes very little sense. The idea of a world "out there" beyond our minds — a world which is unseen, unknown, and unimaginable — is also unintelligible (as Kant pointed out) if it is not tied, in some way, both to how the world works and to what we humans can interact with.
People like Peirce should be praised for a very American Pragmatism that gave out an exasperated and down-to-earth plea for philosophy to stop being quite so abstract.