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You’ve probably noticed that most retailers use prices ending in 99. That’s intentional.

The multiverse pushes beyond the limits of the scientific method. From our vantage point in the Universe, we cannot know if it’s real.

Airbnb’s CBO, Dave Stephenson, joins Big Think for a chat about elite-team leadership, “founder mode,” the Taylor Swift effect, and more.

Plenty of parents feel guilty about wanting to skip playtime, but there’s no need.

Embark on a journey through one of the most profound ecological transitions in the history of complex life.

The new material may make marine uranium extraction economically feasible.

The co-founder of Wired magazine shares his insights on how a long-term mindset can shape a brighter, more innovative future.

Autocrats like Xi Jinping and Vladimir Putin fear democracy, yet go to great lengths to present themselves as democratic leaders.

Just by observing the tiny amount of deuterium left over from the Big Bang, we can determine that dark matter and dark energy must exist.

Are hardened wood knives and nails coming to a store near you?

Descartes broke from the European philosophers who preceded him and devised a new way of considering humanity and the world.

The 1,200-year-old “Book of Ingenious Devices” contains designs for futuristic inventions like gas masks, water fountains, and digging machines.

It’s deceptively tricky to distinguish living systems from non-living systems. Physics may be key to solving the problem.

Generative AI — driven by large language models — has the potential to destroy or supercharge most businesses. Now is the time to pivot.

Don’t worry that your dog’s world is visually drab.

Carnivores, herbivores, omnivores — and now virivores.

For a thousand light-years in all directions, there’s a “bubble” that the Sun sits at the center of. Here’s the story behind it.

For many years, cosmologists have claimed the Universe is 13.8 billion years old. A new paper says no, it’s 26.7 billion. How do we decide?

The concept of ‘relativistic mass’ has been around almost as long as relativity has. But is it a reasonable way to make sense of things?

New stamp-sized ultrasound adhesives produce clear images of heart, lungs, and other internal organs.

Like Mars today, Venus used to be a sci-fi superstar. Recent discoveries could re-ignite our interest in Earth’s “evil twin.”

Civilization was built on ceremony.

The outer planets’ clouds hide the weirdness within.

In the 20th century, many options abounded as to our cosmic origins. Today, only the Big Bang survives, thanks to this critical evidence.

“When molecules misbehave, it can lead to great insight.”

By studying the oldest animals, researchers hope to pinpoint factors affecting human longevity.

Evolutionary pressures drove the formation of tribes who encoded their values in myths and symbols. Was this cooperation cursed?

Epigenetic entropy shows that you can’t fully understand cancer without mathematics.

Tikal, one of the biggest cities the Maya ever built, was home to a vast and flourishing society.

Are quantum fields real, or are they simply calculational tools? These 3 experiments show that if energy is real, so are quantum fields.