Why Westerners and Easterners Really Do Think Differently

While pejorative stereotypes have been properly cast aside, the question remains whether there is a fundamental difference between how Eastern and Western societies are configured.


Oh, East is East and West is West, and never the twain shall meet. 

So begins the poem by noted imperialist Rudyard Kipling. They line is often misinterpreted to support the notion that the world is divided between two great spheres, and that they are fundamentally dissimilar. Never could they unite, suggests Kipling.

In Western culture, we suppose that people from the East are different, even if we don’t mean to be prejudiced. In the US, asians are subject to stereotypes that are, at first glance, positive: they good musicians, good at mathematics, etc. Or take India. Being a land of superior spiritual knowledge drew many in the 1960s and 70s to investigate, including such great minds as Steve Jobs and John Lennon.

While older, repulsive, stereotypes regarding Asians have been properly cast aside, the question remains whether there is a fundamental difference between how Eastern and Western societies are configured.

Well, new studies offer the idea that the answer may be yes.

After it was realised that over 70% of all subjects in psychological studies had historically been American students looking for a quick buck or college credit, many psychologists began asking if more diverse groups of subjects gave differing solutions. It was found that those studies not only gave differing data, but that the results were often remarkably different from the American dominated studies. The uniqueness of college-aged American subjects was immortalized with the acronym WEIRD (Western, Education, Industrialized, Rich, and Democratic).


Celebrity devotees of the Mahareshi Mahesh Yogi and friends, at his academy in India, high up in the Himalayas, where they are studying transcendental meditation, March 1968. From left to right, Patti Boyd, John Lennon (1940 - 1980), Mike Love of The Beach Boys, Mahareshi Mahesh Yogi, George Harrison (1943 - 2001), Mia Farrow, John Farrow, Donovan, Paul McCartney, Jane Asher, Cynthia Lennon. (Photo by Keystone Features/Hulton Archive/Getty Images)

While the studies cover many different topics, the subject of an individualistic or holistic thinking style is noteworthy. Individualist thinkers tend to see problems as being made up of separate components. Holistic thinkers, on the other hand, tend to see problems as parts of flawed systems.

In one study, complex images were shown to test subjects from East Asia and North America. The scientists tracked the eye movements of the participants in order to gauge where their attention was focused. It was found that the Chinese participants spent more time looking at the background of the image, while the Americans tended to focus on the main object in the picture. Holistic and individualistic thinking manifested in one clear example.

This is only the beginning of the interesting findings in this field. For example, a simple test can demonstrate the cultural differences in word association. A subject is given three worlds, such as chair, table, and lift, and then asked to relate two of the words.

Go ahead, relate two of them, I will wait. Any combination will do.

People who tend to think individualistically associate chair and table in this example, as they are both furniture items. While people who think holistically relate chair and lift, as they work together to create a function system, so the theory goes.

Of course, these tendencies are generalizations. There are collectivist thinkers in the West and individualist thinkers in the East. As the world globalizes, and the thought of thinkers of both sides continues to disseminate into the other, the differences are likely to become less intense.

But, why is this?

A multitude of hypotheses abound for why this might be the case. Some suggest that it comes down to philosophy. While western thinkers have tended to focus on the individual, Eastern thought tends to be holistic in nature, with China’s greatest thinker, Confucius, basing most of his philosophy- and therefore most of later Chinese thought- on the concept of “Filial Piety”.  


Chinese philosopher Confucius (551 - 473 BC), circa 500 BC. (Photo by Hulton Archive/Getty Images)

Other, perhaps more interesting, explanations exist. One is that the staple food of a region may have something to do with it. This is excellently seen in China, where the northern half of the country grows wheat and the southern half grows rice. Rice growing is a labour intensive activity, that requires the coordination of several neighboring farms to do properly. Wheat farming, on the other hand, takes much less work and does not require coordination of irrigation systems in order to work.

When individuals from northern and southern China are given the tests to determine their tendencies to holistic or individualistic thinking, the results show that southerners tended towards holistic thinking while wheat eating northerners tended to more individualist thought.

Then there are the historians, who point out the case of the Hokkaido in Japan as a case study. Cold, remote, and with poor weather, the island was largely unsettled even into the late 1800’s. The wilderness here was often compared to the American frontier, and the importing of American professionals to assist in the colonization program the Japanese government financed helps that image.

Even today, more than 100 years after the colonization effort, the effects of living in a society that was so recently a frontier show up in individual and holistic thinking tests. With residents of Hokkaido demonstrating tendencies towards individualism to a larger extent than the rest of the Japanese population.

And, here is the rest of that poem by Kipling, showing his real goal was to focus on individuals rather than competing worldviews, and how those differences of East and West, circumstance, and nationality fall apart when great minds met:

Oh, East is East and West is West, and never the twain shall meet,

Till Earth and Sky stand presently at God's great Judgment Seat;

But there is neither East nor West, Border, nor Breed, nor Birth,

When two strong men stand face to face, though they come from the ends of the earth!


16th January 1928: Rudyard Joseph Kipling (1865-1936), English writer and Nobel laureate, who wrote novels, poems, and short stories, mostly set in India and Burma during British rule. (Photo by Evening Standard/Getty Images)

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17th August 1973: An American tattoo artist working on a client's shoulder. (Photo by F. Roy Kemp/BIPs/Getty Images)
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In the slightly macabre experiment to find out where tattoo ink travels to in the body, French and German researchers recently used synchrotron X-ray fluorescence in four "inked" human cadavers — as well as one without. The results of their 2017 study? Some of the tattoo ink apparently settled in lymph nodes.


Image from the study.

As the authors explain in the study — they hail from Ludwig Maximilian University of Munich, the European Synchrotron Radiation Facility, and the German Federal Institute for Risk Assessment — it would have been unethical to test this on live animals since those creatures would not be able to give permission to be tattooed.

Because of the prevalence of tattoos these days, the researchers wanted to find out if the ink could be harmful in some way.

"The increasing prevalence of tattoos provoked safety concerns with respect to particle distribution and effects inside the human body," they write.

It works like this: Since lymph nodes filter lymph, which is the fluid that carries white blood cells throughout the body in an effort to fight infections that are encountered, that is where some of the ink particles collect.

Image by authors of the study.

Titanium dioxide appears to be the thing that travels. It's a white tattoo ink pigment that's mixed with other colors all the time to control shades.

The study's authors will keep working on this in the meantime.

“In future experiments we will also look into the pigment and heavy metal burden of other, more distant internal organs and tissues in order to track any possible bio-distribution of tattoo ink ingredients throughout the body. The outcome of these investigations not only will be helpful in the assessment of the health risks associated with tattooing but also in the judgment of other exposures such as, e.g., the entrance of TiO2 nanoparticles present in cosmetics at the site of damaged skin."

Photo by Alina Grubnyak on Unsplash
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