Saving the Newspaper Industry One Lawsuit at a Time

It was only a matter of time before the newspaper industry, in a last ditch effort for survival, turned to the courts -- it's the sort of Faustian pact that other old media behemoths have submitted to in their dying moments. 

Will suing the bejeezus out of outfits like the Huffington Post save the newspaper industry?  Sadly, no -- at this point, it's only likely to accelerate bankruptcy for those groups bold enough to try it, as the paltry ad banner revenue would hardly justify the legal expenses. 


If the industry had Oracular foresight -- or any foresight at all -- it might have been able to lay greater claim to the traffic fueled business of excerpting and linking -- rather than insulating themselves against any outside content, as once was the case.  Now, the industry's best bet would be to play nice and work more closely with the big aggregators -- HuffPo, Drudge, etc -- so that traffic flows are more regularized and predictable.  In turn, newspapers could focus more on how best to monetize the original work, by way of restructuring articles so more specified information is accessible only via pay wall (or subscription) and augmenting the core offering with multimedia and information curated from the broader web.  This approach of 'bridging' more and less substantive versions of the same content offers a value proposition to users for following links and, possibly, even paying for what they find at the end.

Big Think
Sponsored by Lumina Foundation

Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Keep reading Show less

Why Lil Dicky made this star-studded Earth Day music video

"Earth" features about 30 of the biggest names in entertainment.

Culture & Religion
  • Lil Dicky is a rapper and comedian who released his debut album in 2015.
  • His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
  • All proceeds of the music video will go to environmental causes, Dicky said.
Keep reading Show less

After death, you’re aware that you’ve died, say scientists

Some evidence attributes a certain neurological phenomenon to a near death experience.

Credit: Petr Kratochvil. PublicDomainPictures.net.
Surprising Science

Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?

Keep reading Show less

Behold, the face of a Neolithic dog

He was a very good boy.

Image source: Historic Environment Scotland
Surprising Science
  • A forensic artist in Scotland has made a hyper realistic model of an ancient dog.
  • It was based on the skull of a dog dug up in Orkney, Scotland, which lived and died 4,000 years ago.
  • The model gives us a glimpse of some of the first dogs humans befriended.
Keep reading Show less