This Is Probably What a Store Will Be Like in the Future

Amazon announces a new type of smart brick-and-mortar shopping with no checkouts.

Anyone finding this post and video 10-15 years from now will think, “Huh? How else would you shop? What’s checking out? Lines, really?” Amazon has announced a new brick-and-mortar “Amazon Go” store in Seattle they plan to open early in 2017. It fundamentally changes the way we shop. And it’s an idea that makes so much sense, if it does work, that other sellers will inevitably follow suit over time. The store is currently — this is a little weird — being beta-tested by Amazon employees.


For some time now, you’ve been able to go into an Apple Store and purchase items yourself from your phone without requiring a sales person. The Amazon Go store and phone app go way beyond that. They let you keep your phone in your pocket, place the items you want in your own bags, and then just leave when you’re done. Here’s the company’s introductory video.

The system works through an Amazon Go app you install on your phone. As a registered Amazon customer, you arrive at the store, swipe yourself in using the app, put your phone away, and hit the shelves, adding items to your “virtual shopping cart” It’s like a shopping cart on a website, not the kind with a bent wheel that you try and push and drag through a physical store.

While Amazon’s not being overly transparent about how they’re doing this, their video does say, “So how does it work? We used computer vision, deep learning algorithms and sensor fusion, much like you’d find in self-driving cars.”

Last year, tech site Recode uncovered a patent filing from Amazon that likely offers some clues about the tech being used.

Normal-looking shelves. (AMAZON GO)

The first challenge a smart store like this would face is knowing with certainty what products are on their shelves and which products are being removed. Amazon’s patent suggests a system of multiple sensors working in tandem to identify the goods:

In some implementations, data from other input devices may be used to assist in determining the identity of items picked and/or placed in inventory locations. For example, if it is determined that an item is placed into an inventory location, in addition to image analysis, a weight of the item may be determined based on data received from a scale, pressure sensor, load cell, etc., located at the inventory location. The image analysis may be able to reduce the list of potentially matching items down to a small list. The weight of the placed item may be compared to a stored weight for each of the potentially matching items to identify the item that was actually placed in the inventory location. By combining multiple inputs, a higher confidence score can be generated increasing the probability that the identified item matches the item actually picked from the inventory location and/or placed at the inventory location.

The deep learning algorithms apparently have to do with using the buyer’s Amazon shopping history as a backup-check to help ensure the system is correctly identifying each item being purchased.

For example, if the inventory management system cannot determine if the picked item is a bottle of ketchup or a bottle of mustard, the inventory management system may consider past purchase history and/or what items the user has already picked from other inventory locations. For example, if the user historically has only picked/purchased ketchup, that information may be used to confirm that the user has likely picked ketchup from the inventory location.

Making a purchase. (AMAZON GO)

Since the system watches everything so closely, should you change your mind and put a product back, it’s automatically removed from your virtual cart.

Finally, you leave the store, shopping done. A receipt appears on the phone for what’s just been charged to your Amazon account:

“[W]hen the customer passes through the exit (transition area) of the retail location, the items picked by the user may be automatically transitioned from the materials handling facility to the user and the user may be charged a fee for the items. … For example, if the user is purchasing items from a retail location, rather than the user having to stop and ‘check out’ with a cashier, teller or automated check station, because the picked items are already known and identified on an item identifier list associated with the user, the user may simply exit the retail location with the items. The exit of the user will be detected and, as the user passes through the exit (transition area), the user, without having to stop or otherwise be delayed, will automatically be charged a fee for the items (the items are transitioned to the user).”

Receipt (AMAZON GO)

Of course, all of this happens invisibly to the customer — except for the receipt and charge — and we can assume Amazon has been refining these systems since the patent was filed in June of 2013. Still, this is probably pretty close to what’s going on, though some suspect RFID tags are also involved now.

There are tantalizing questions for which we don’t yet have the answers. Will stores like this have delis where servings to order can be obtained? Will we have to bring our own bags? (We’d guess not.) Will there be actual carts? (Presumably.) Where will they display tabloid rags and impulse-buy treats? And maybe most important, without checkouts and baggers where will teenagers work over the summer?

Develop mindfulness to boost your creative intelligence

Sharon Salzberg, world-renowned mindfulness leader, teaches meditation at Big Think Edge.

Image: Big Think
Big Think Edge
  • Try meditation for the first time with this guided lesson or, if you already practice, enjoy being guided by a world-renowned meditation expert.
  • Sharon Salzberg teaches mindfulness meditation for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

For a long time, the West shaped the world. That time is over.

The 21st century is experiencing an Asianization of politics, business, and culture.

Videos
  • Our theories about the world, even about history or the geopolitics of the present, tend to be shaped by Anglo perspectives of the Western industrial democracies, particularly those in the United States and the United Kingdom.
  • The West, however, is not united. Canada, for instance, acts in many ways that are not in line with American or British policies, particularly in regard to populism. Even if it were united, though, it would not represent most of the world's population.
  • European ideas, such as parliamentary democracy and civil service, spread across the world in the 19th century. In the 20th century, American values such as entrepreneurialism went global. In the 21st century, however, what we're seeing now is an Asianization — an Asian confidence that they can determine their own political systems, their own models, and adapt to their own circumstances.
Keep reading Show less

Why modern men are losing their testosterone

Research has shown that men today have less testosterone than they used to. What's happening?

Flickr user Tom Simpson
Sex & Relationships
  • Several studies have confirmed that testosterone counts in men are lower than what they used to be just a few decades ago.
  • While most men still have perfectly healthy testosterone levels, its reduction puts men at risk for many negative health outcomes.
  • The cause of this drop in testosterone isn't entirely clear, but evidence suggests that it is a multifaceted result of modern, industrialized life.
Keep reading Show less

Why the ocean you know and love won’t exist in 50 years

Can sensitive coral reefs survive another human generation?

Videos
  • Coral reefs may not be able to survive another human decade because of the environmental stress we have placed on them, says author David Wallace-Wells. He posits that without meaningful changes to policies, the trend of them dying out, even in light of recent advances, will continue.
  • The World Wildlife Fund says that 60 percent of all vertebrate mammals have died since just 1970. On top of this, recent studies suggest that insect populations may have fallen by as much as 75 percent over the last few decades.
  • If it were not for our oceans, the planet would probably be already several degrees warmer than it is today due to the emissions we've expelled into the atmosphere.
Keep reading Show less