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This chart will tell you how biased your favorite news source is
Ad Fontes Media wants to educate readers on where to find reliable sources of news and lessen the heat from the political flame wars.
- Polarized, unreliable news can be dangerous during turbulent times, such as the coronavirus pandemic.
- The Ad Fontes' Media Bias Chart maps out the biases and reliability of legacy and alternative news organizations.
- Political bias is one of many we must be wary of when judging the quality of the news we consume.
The New York Times was a failing newspaper before changing its business model to muckraking on Trump. Fox News had to drop its "Fair and Balanced" motto because that's false advertising. CNN should be renamed the "Know-Nothing Network." Info Wars' listeners are freakin' certifiable.
If you've spent any time on social media, or in the inescapable presence of extended family, you've heard someone slagging on the news sources they disagree with. Their main grievance is, of course, how biased and unfair those news sources are when compared to their reliable, fact-based preferences.
While a mere annoyance in that moment, such mindsets have become a widespread social ill. We as a society require a consensus of truth to make sound social decisions, and the news is one of the gatekeepers to the facts required to build those truths.
When news content begins to prioritize opinions and tribalistic tendencies over journalistic integrity, it clouds the entire media landscape with suspicion, deepens political polarization, and allows readers to sidestep unwelcome evidence with alternative narratives.
Such a state is pernicious at the best of times, but in dire times, such as the coronavirus pandemic, the spread of unreliable information can be of fatal concern.
How do we reach a consensus on which sources prioritize facts and which are designed as filter bubbles of confirmation bias and self-righteousness?
Ad Fontes Media's answer: research, analysis, and one interactive chart.
Creating the Media Bias Chart
The extreme bias and partisanship of the 2016 election led Vanessa Otero to create the first Media Bias Chart.
In 2016, amid chants of "lock her up!" and reprimands of that "basket of deplorables," patent attorney Vanessa Otero decided there was a real problem with how we consume news.
"[W]e have a big problem in our news media landscape: too much junk news. Junk news is like junk food, and just like junk food has caused massive health epidemics in our country, junk news is causing a massive polarization epidemic," Otero writes.
Otero analyzed news sources for bias and reliability, and then charted her results. Her side project became the first version of the Media Bias Chart. In 2018, she founded Ad Fontes Media as a public benefit corporation—naming the company after the Latin phrase meaning, "back to the source." After a successful crowdfunding campaign, Otero gathered additional analysts to perform deeper dives into news content.
Today, her Media Bias Chart has reached version 5.1. Each score is now backed by an analysis of multiple articles, a weighted average of those raw article scores, and multiple analyst rankings from people across the political spectrum. (The Ad Fontes website hosts an in-depth look at its rubric and methodology here.)
"I want to make news consumers smarter and the news media itself better, and those things are both really lofty, but I think it's doable," Otero told Newsy during an interview. "There are folks who, if they had this information, would make better choices as consumers of media first and then citizens."
Triangulating the news landscape
Click on the image to zoom in and get a better view. The Media Bias Chart, version 5.1, charts reliability and bias in about 90 popular news sources.(Photo: Ad Fontes Media)
The chart splays a cavalcade of news media logos across its grid to form a giant triangle. At the top-middle stands the news sources that are balanced and highly reliable. As we slide down the left and right sides, we fall deeper into the realm of partisanship and mudslinging.
The chart's y-axis measures reliability on a scale of 0–64. According to the Ad Fontes website, a reliability score of 24 or higher is considered acceptable, while a score of 32 or higher represents good reliability.
The chart's x-axis measures from -42 to 42. Scores closer to zero equate to neutral, balanced views. The more a news organization shows a conservative bent, the more their score pushes right of zero, maxing out at 42. The more a news organization shows a progressive bent, the more their score pushes left of zero, maxing out at -42.
For those fuming that progressive news is measured by "negative" numbers while the right is seen as "positive," chill! That's just how x-axes work.
Who is the fairest (and most balanced) of them all?
John Daniszewski, vice president and editor at large for standards of the Associated Press, and Kirill Kleymenov interview Russian President Vladimir Putin in 2013.
According to the Media Bias Chart, the most balanced news sources are Associated Press and Reuters. The Associated Press earned a reliability score of 51.98 and a bias score of -1.06; Reuters earned a reliability score of 51.64 and a bias score of -0.95.
As the website notes, these scores don't mean that every article is a piece of investigative journalism. But on average, these two sources produce quality, fact-based journalism.
The least reliable sources of news are the National Enquirer and World Truth.TV, the latter of which proudly proclaims itself alternative news based on the "sacred knowledge." They sport a reliability score of 9.65 and 7.41 respectively, though neither is particularly biased.
The most biased conservative sources were found to be the Gateway Pundit and InfoWars, scoring 28.55 and 31.05 respectively. Conversely, the most biased progressive sources were the Palmer Report and Wonkette, scoring -29.37 and -31.15.
Here's a quick rundown of a few noteworthy news sources. Bias scores are on the left, reliability on the right:
- The New York Times – (-4.01, 47.5)
- The Wall Street Journal – (1.89, 48.33)
- The Washington Post – (-4.18, 43.73)
- CNN – (-5.69, 42.22)
- Fox News Channel – (24.56, 23.16)
- Vox – (-8.75, 41.97)
- NPR – (-2.73, 49.9)
- Mother Jones – (-13.92, 37.31)
- The Daily Wire – (16.35, 24.39)
You can check out more scores at the interactive Media Bias Chart here. Expect scores to shift in future versions as more content is analyzed and more analysts can weigh in.
Making better news choices
The Media Bias Chart provides an easy way to digest an otherwise complex media landscape. The website also rates weekly articles, so readers can examine how different news sources spin the major story of the day.
However, it is only one tool that looks toward a particular bias spectrum in our media. There are more. New York Times columnist David Leonhardt identifies six forms of media bias. In addition to the right and left political biases, he showcases the centrist bias (both sides must always be equal in blame regardless of the circumstances), the affluent bias (national journalist tend to be more affluent than the average), the newness bias (events that are new seem more important), and social biases (sexism, racism, ageism, and so on).
To detect bias and skewed information, the media watch group FAIR (Fairness and Accuracy in Reporting) recommends asking following questions of news content and the sources containing them:
- Who are the sources?
- Is there a lack of diversity?
- From whose point of view is the news reported?
- Are there double standards?
- Do stereotypes skew coverage?
- What are the unchallenged assumptions?
- Is the language loaded?
- Is there a lack of context?
- Do the headlines and stories match?
- Are stories on important issues featured prominently?
We can't afford to digest news with passive acceptance. Like Otero, we need to develop personal methodologies for analyzing a source's reliability and distrust for biases, especially those that make us feel that twinge of personal satisfaction.
- Is Western Media Biased Against China and Russia? - Big Think ›
- Trump claims Google is biased. Is it true? - Big Think ›
- The Psychology of Why the Right and the Left Believe in Media Bias ... ›
Innovation in manufacturing has crawled since the 1950s. That's about to speed up.
Here's why you might eat greenhouse gases in the future.
- The company's protein powder, "Solein," is similar in form and taste to wheat flour.
- Based on a concept developed by NASA, the product has wide potential as a carbon-neutral source of protein.
- The man-made "meat" industry just got even more interesting.
Seriously sustainable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDIzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMjM4NTMzMX0.BCEfYnn6C3z1zUHIS38xOWjXktgamNBi5iyqklSMYK8/img.png?width=980" id="ea524" class="rm-shortcode" data-rm-shortcode-id="50533380eeb18eb5833b6b6aa3abec38" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>Solar Foods makes Solein by extracting CO₂ from air using <a href="https://www.fastcompany.com/90356326/we-have-the-tech-to-suck-co2-from-the-air-but-can-it-suck-enough-to-make-a-difference" target="_blank">carbon-capture technology</a>, and then combines it with water, nutrients and vitamins, using 100 percent renewable solar energy from partner <a href="https://www.fortum.com" target="_blank">Fortum</a> to promote a natural fermentation process similar to the one that produces yeast and lactic acid bacteria.</p><p>When the company claims its single-celled protein is "free from agricultural limitations," they're not kidding. Being produced indoors means Solar Foods is not dependent on arable land, water (i.e., rain), or favorable weather.</p><p>The company is already working with the European Space Agency to develop foods for off-planet production and consumption. (The idea for Solein actually began at NASA.) They also see potential in bringing protein production to areas whose climate or ground conditions make conventional agriculture impossible.</p><p>And let's not forget all those <a href="https://www.bk.com/menu-item/impossible-whopper" target="_blank">beef-free burgers</a> based on pea and soy proteins currently gaining popularity. The environmental challenge of scaling up the supply of those plants to meet their high demand may provide an opening for the completely renewable Solein — the company could provide companies that produce animal-free "meats," such as <a href="https://www.beyondmeat.com/products/" target="_blank">Beyond Meat</a> and <a href="https://impossiblefoods.com" target="_blank">Impossible Foods</a>, a way to further reduce their environmental impact.</p>
The larger promise<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDI0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjU4MTg2OX0.7dZZYT5WEV_EupBuLVFwHynarTiz8RYR9aJtC6Ts2C4/img.jpg?width=980" id="3415d" class="rm-shortcode" data-rm-shortcode-id="2e6eebe06d795f844752f9e9d30040d7" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>The impact of the beef — and for that matter, poultry, pork, and fish — industries on our planet is widely recognized as one of the main drivers behind climate change, pollution, habitat loss, and antibiotic-resistant illness. From the cutting down of rainforests for cattle-grazing land, to runoff from factory farming of livestock and plants, to the disruption of the marine food chain, to the overuse of antibiotics in food animals, it's been disastrous.</p><p>The advent of a promising source of protein derived from two of the most renewable things we have, CO₂ and sunlight, <a href="https://solarfoods.fi/environmental-impact/" target="_blank">gets us out of the planet-destruction business</a> at the same time as it offers the promise of a stable, long-term solution to one of the world's most fundamental nutritional needs.</p>
Solar Foods' timetable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MTEzMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTU1OTMwMn0.wnXh56iO_77x2XKV2uIPf78BKw4AJLUpmiyq_JBVGvo/img.jpg?width=1245&coordinates=172%2C146%2C62%2C135&height=700" id="0297c" class="rm-shortcode" data-rm-shortcode-id="125c9a98ec818f5c241fa28ef1423e67" data-rm-shortcode-name="rebelmouse-image" />
Image source: Lubsan / Shutterstock / Big Think<p>While company plans are always moderated by unforeseen events — including the availability of sufficient funding — Solar Foods plans a global commercial rollout for Solein in 2021 and to be producing two million meals annually, with a revenue of $800 million to $1.2 billion by 2023. By 2050, they hope to be providing sustenance to 9 billion people as part of a $500 billion protein market.</p><p>The project began in 2018, and this year, they anticipate achieving three things: Launching Solein (check), beginning the approval process certifying its safety as a Novel Food in the EU, and publishing plans for a 1,000-metric ton-per-year factory capable of producing 500 million meals annually.</p>
The protein powder Solein. Image source: SOLAR FOODS
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