Capitalism is killing the world’s wildlife populations, not ‘humanity’

By obscuring capitalism with a term that is merely one of its symptoms – "consumption" – there is also a risk that blame and responsibility for species loss is disproportionately shifted onto individual lifestyle choices, while the larger and more powerful systems and institutions that are compelling individuals to consume are, worryingly, let off the hook.

Who is 'humanity', anyway?

The WWF report chooses "humanity" as its unit of analysis, and this totalising language is eagerly picked up by the press. The Guardian, for example, reports that "the global population is destroying the web of life". This is grossly misleading. The WWF report itself illustrates that it is far from all of humanity doing the consuming, but it does not go as far as revealing that only a small minority of the human population are causing the vast majority of the damage.

Global map of Ecological Footprint of consumption, 2014. Although the WWF report highlights disparity in consumption, it says nothing about the capitalism which produces this pattern.

WWF Living Planet

From carbon emissions to ecological footprints, the richest 10% of people are having the greatest impact. Furthermore, there is no recognition that the effects of climate and biodiversity collapse are overwhelming felt by the poorest people first – the very people who are contributing least to the problem. Identifying these inequalities matters because it is this – not "humanity" per se – that is the problem, and because inequality is endemic to, you guessed it, capitalist systems (and particularly their racist and colonial legacies).

The catch-all word "humanity" papers over all of these cracks, preventing us from seeing the situation as it is. It also perpetuates a sense that humans are inherently "bad", and that it is somehow "in our nature" to consume until there is nothing left. One tweet, posted in response to the WWF publication, retorted that "we are a virus with shoes", an attitude that hints at growing public apathy.

But what would it mean to redirect such self-loathing towards capitalism? Not only would this be a more accurate target, but it might also empower us to see our humanity as a force for good.

Breaking the story

Words do so much more than simply assign blame to different causes. Words are makers and breakers of the deep stories that we construct about the world, and these stories are especially important for helping us to navigate environmental crises. Using generalised references to "humanity" and "consumption" as drivers of ecological loss is not only inaccurate, it also perpetuates a distorted view of who we are and what we are capable of becoming.

By naming capitalism as a root cause, on the other hand, we identify a particular set of practices and ideas that are by no means permanent nor inherent to the condition of being human. In doing so, we learn to see that things could be otherwise. There is a power to naming something in order to expose it. As the writer and environmentalist Rebecca Solnit puts it:

Calling things by their true names cuts through the lies that excuse, buffer, muddle, disguise, avoid, or encourage inaction, indifference, obliviousness. It's not all there is to changing the world, but it's a key step.

The WWF report urges that a "collective voice is crucial if we are to reverse the trend of biodiversity loss", but a collective voice is useless if it cannot find the right words. As long as we – and influential organisations such as the WWF, in particular – fail to name capitalism as a key cause of mass extinction, we will remain powerless to break its tragic story.

Anna Pigott, Postdoctoral Research Fellow in Environmental Humanities, Swansea University

This article is republished from The Conversation under a Creative Commons license. Read the original article.