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Stockdale Paradox: Why confronting reality is vital to success
Balancing realism and optimism in a dire situation is a key to success.

- The Stockdale Paradox is a concept that was popularized by Jim Collins in his book Good to Great.
- It was named after James Stockdale, former vice presidential candidate, naval officer and Vietnam prisoner of war.
- The main gist of the idea is that you need to balance realism with optimism.
In paradox we often find some of the greatest bits of wisdom. The difficulty in understanding a paradox comes from the fact that when it's heard as a maxim in some kind of verbal form, it is contradictory and not intuitively grasped. This said, paradoxes are best understood through experience.
The Stockdale Paradox is one such concept that, at first glance, takes some linguistic mental jumping jacks to fully grasp. This paradox was first put forward in Jim Collin's book Good to Great, a seminal corporate self-help and leadership book.
Author Jim Collins found a perfect example of this paradoxical concept in James Stockdale, former vice-presidential candidate, who, during the Vietnam War, was held captive as a prisoner of war for over seven years. He was one of the highest-ranking naval officers at the time.
During this horrific period, Stockdale was repeatedly tortured and had no reason to believe he'd make it out alive. Held in the clutches of the grim reality of his hell world, he found a way to stay alive by embracing both the harshness of his situation with a balance of healthy optimism.
Stockdale explained this idea as the following: "You must never confuse faith that you will prevail in the end — which you can never afford to lose — with the discipline to confront the most brutal facts of your current reality, whatever they might be."
In the most simplest explanation of this paradox, it's the idea of hoping for the best, but acknowledging and preparing for the worst.
What is the Stockdale Paradox?
After years in captivity, Stockdale eventually home.
The ability to acknowledge your situation and balance optimism with realism comes from an understanding of the Stockdale Paradox. This contradictory way of thinking was the strength that led James through those trying years. Such paradoxical thinking, whether you consciously know it or not has been one of the defining philosophies for great leaders making it through hardship and reaching their goals.
Whether it's weathering through a torturous imprisonment in a POW camp or going through your own trials and tribulations, the Stockdale Paradox has merit as a way of thinking and acting for any trying times in a person's life.
The inherent contradictory dichotomy in the paradox holds a great lesson for how to achieve success and overcome difficult obstacles. It also flies right in the face of unbridled optimists and those positivity peddlers whose advice pervades nearly every self-help book or guru spiel out there.
In a discussion with Collins for his book, Stockdale speaks about how the optimists fared in camp. The dialogue goes:
"Who didn't make it out?"
"Oh, that's easy," he said. "The optimists."
"The optimists? I don't understand," I said, now completely confused,
given what he'd said a hundred meters earlier.
"The optimists. Oh, they were the ones who said, 'We're going to be out by
Christmas.' And Christmas would come, and Christmas would go. Then
they'd say,'We're going to be out by Easter.' And Easter would come, and
Easter would go. And then Thanksgiving, and then it would be Christmas
again. And they died of a broken heart."
Applying the Stockdale Paradox to your daily life
We all want things to workout for ourselves. We want to be successful, happy, and have achieved something no matter how trivial or personal it may be. Reaching this state of accomplishment isn't going to come just by positive visualization. That's all well and good and it makes us feel nice. It's why so many people like to listen to the endless screeds of "business gurus" and motivational shysters promising us the world if we only just learned to change our mindset.
Confronting the entire brevity of your situation is instrumental for success. There's a bit of positive visualization in there, but it needs to be counterbalanced with the thought that you can utterly fail and to put it frankly – your current existence might be absolutely miserable and hopeless. But don't lose faith, your wildest dreams just might come true. . . hence the paradox.
It's not about choosing which side to take, but instead learning to embrace both feelings in opposition to one another and realize they're necessary and interconnected.
Stockdale Paradox in business and hardship
On a higher level, and when it comes to business leadership and management, this duality helps to guard against the onslaught of disappointments that will hit you in the business world. Optimism may drive innovation, but that needs to be put in check to help ensure that you're still on this plane of reality and not bumbling naively into something that can't happen.
It's a great mechanism to keep yourself grounded, but also entertain the idea of being incredibly successful in whatever pursuit you're after.
The Stockdale Paradox can help out an organization assess a current situation and plan accordingly to tackle the challenges they come across. It enforces both the idea that you can be positive and believe you will overcome all difficulties while at the same time you are confronting the most brutal facts of your current situation. The latter is what turns people off, because it can be misconstrued as negative or overly pessimistic.
Similar ideas to the Stockdale Paradox
Yet, we'll find again and again that it is this line of thought that fosters success even in the most dire and inhumane of situations. Viktor Frankl, psychotherapy and holocaust survivor, wrote in his book Man's Search for Meaning that prisoners within Nazi concentration camps usually died around Christmas time. He believed that they had such a strong hope they'd be out by Christmas that they simply died of hopelessness when that didn't turn out to be true.
Here is a passage from his book regarding this thought:
The death rate in the week between Christmas, 1944, and New Year's, 1945, increased in camp beyond all previous experience. In his opinion, the explanation for this increase did not lie in the harder working conditions or the deterioration of our food supplies or a change of wealth or new epidemics. It was simply that the majority of the prisoners had lived in the naive hope that they would be home again by Christmas. As the time drew near and there was no encouraging news, the prisoners lost courage and disappointment overcame them. This had a dangerous influence on their powers of resistance and a great number of them died.
Frankl developed a concept he called "tragic optimism," that is, an optimism in the face of tragedy. This idea has gone through many names and iterations throughout the years. In the Nietzschean worldview, it's the idea that whatever doesn't kill you makes you stronger. Tragic optimism is similar to the Stockdale Paradox, as they both express a paradoxical idea about acknowledging your current difficulties intermixed with a positive belief that in the end you will still triumph.
How tiny bioelectronic implants may someday replace pharmaceutical drugs
Scientists are using bioelectronic medicine to treat inflammatory diseases, an approach that capitalizes on the ancient "hardwiring" of the nervous system.
Left: The vagus nerve, the body's longest cranial nerve. Right: Vagus nerve stimulation implant by SetPoint Medical.
- Bioelectronic medicine is an emerging field that focuses on manipulating the nervous system to treat diseases.
- Clinical studies show that using electronic devices to stimulate the vagus nerve is effective at treating inflammatory diseases like rheumatoid arthritis.
- Although it's not yet approved by the US Food and Drug Administration, vagus nerve stimulation may also prove effective at treating other diseases like cancer, diabetes and depression.
The nervous system’s ancient reflexes
<p>You accidentally place your hand on a hot stove. Almost instantaneously, your hand withdraws.</p><p>What triggered your hand to move? The answer is <em>not</em> that you consciously decided the stove was hot and you should move your hand. Rather, it was a reflex: Skin receptors on your hand sent nerve impulses to the spinal cord, which ultimately sent back motor neurons that caused your hand to move away. This all occurred before your "conscious brain" realized what happened.</p><p>Similarly, the nervous system has reflexes that protect individual cells in the body.</p><p>"The nervous system evolved because we need to respond to stimuli in the environment," said Dr. Tracey. "Neural signals don't come from the brain down first. Instead, when something happens in the environment, our peripheral nervous system senses it and sends a signal to the central nervous system, which comprises the brain and spinal cord. And then the nervous system responds to correct the problem."</p><p>So, what if scientists could "hack" into the nervous system, manipulating the electrical activity in the nervous system to control molecular processes and produce desirable outcomes? That's the chief goal of bioelectronic medicine.</p><p>"There are billions of neurons in the body that interact with almost every cell in the body, and at each of those nerve endings, molecular signals control molecular mechanisms that can be defined and mapped, and potentially put under control," Dr. Tracey said in a <a href="https://www.youtube.com/watch?v=AJH9KsMKi5M" target="_blank">TED Talk</a>.</p><p>"Many of these mechanisms are also involved in important diseases, like cancer, Alzheimer's, diabetes, hypertension and shock. It's very plausible that finding neural signals to control those mechanisms will hold promises for devices replacing some of today's medication for those diseases."</p><p>How can scientists hack the nervous system? For years, researchers in the field of bioelectronic medicine have zeroed in on the longest cranial nerve in the body: the vagus nerve.</p>The vagus nerve
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTYyOTM5OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTIwNzk0NX0.UCy-3UNpomb3DQZMhyOw_SQG4ThwACXW_rMnc9mLAe8/img.jpg?width=1245&coordinates=0%2C0%2C0%2C0&height=700" id="09add" class="rm-shortcode" data-rm-shortcode-id="f38dbfbbfe470ad85a3b023dd5083557" data-rm-shortcode-name="rebelmouse-image" data-width="1245" data-height="700" />Electrical signals, seen here in a synapse, travel along the vagus nerve to trigger an inflammatory response.
Credit: Adobe Stock via solvod
<p>The vagus nerve ("vagus" meaning "wandering" in Latin) comprises two nerve branches that stretch from the brainstem down to the chest and abdomen, where nerve fibers connect to organs. Electrical signals constantly travel up and down the vagus nerve, facilitating communication between the brain and other parts of the body.</p><p>One aspect of this back-and-forth communication is inflammation. When the immune system detects injury or attack, it automatically triggers an inflammatory response, which helps heal injuries and fend off invaders. But when not deployed properly, inflammation can become excessive, exacerbating the original problem and potentially contributing to diseases.</p><p>In 2002, Dr. Tracey and his colleagues discovered that the nervous system plays a key role in monitoring and modifying inflammation. This occurs through a process called the <a href="https://www.nature.com/articles/nature01321" target="_blank" rel="noopener noreferrer">inflammatory reflex</a>. In simple terms, it works like this: When the nervous system detects inflammatory stimuli, it reflexively (and subconsciously) deploys electrical signals through the vagus nerve that trigger anti-inflammatory molecular processes.</p><p>In rodent experiments, Dr. Tracey and his colleagues observed that electrical signals traveling through the vagus nerve control TNF, a protein that, in excess, causes inflammation. These electrical signals travel through the vagus nerve to the spleen. There, electrical signals are converted to chemical signals, triggering a molecular process that ultimately makes TNF, which exacerbates conditions like rheumatoid arthritis.</p><p>The incredible chain reaction of the inflammatory reflex was observed by Dr. Tracey and his colleagues in greater detail through rodent experiments. When inflammatory stimuli are detected, the nervous system sends electrical signals that travel through the vagus nerve to the spleen. There, the electrical signals are converted to chemical signals, which trigger the spleen to create a white blood cell called a T cell, which then creates a neurotransmitter called acetylcholine. The acetylcholine interacts with macrophages, which are a specific type of white blood cell that creates TNF, a protein that, in excess, causes inflammation. At that point, the acetylcholine triggers the macrophages to stop overproducing TNF – or inflammation.</p><p>Experiments showed that when a specific part of the body is inflamed, specific fibers within the vagus nerve start firing. Dr. Tracey and his colleagues were able to map these relationships. More importantly, they were able to stimulate specific parts of the vagus nerve to "shut off" inflammation.</p><p>What's more, clinical trials show that vagus nerve stimulation not only "shuts off" inflammation, but also triggers the production of cells that promote healing.</p><p>"In animal experiments, we understand how this works," Dr. Tracey said. "And now we have clinical trials showing that the human response is what's predicted by the lab experiments. Many scientific thresholds have been crossed in the clinic and the lab. We're literally at the point of regulatory steps and stages, and then marketing and distribution before this idea takes off."<br></p>The future of bioelectronic medicine
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTYxMDYxMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjQwOTExNH0.uBY1TnEs_kv9Dal7zmA_i9L7T0wnIuf9gGtdRXcNNxo/img.jpg?width=980" id="8b5b2" class="rm-shortcode" data-rm-shortcode-id="c005e615e5f23c2817483862354d2cc4" data-rm-shortcode-name="rebelmouse-image" data-width="2000" data-height="1125" />Vagus nerve stimulation can already treat Crohn's disease and other inflammatory diseases. In the future, it may also be used to treat cancer, diabetes, and depression.
Credit: Adobe Stock via Maridav
<p>Vagus nerve stimulation is currently awaiting approval by the US Food and Drug Administration, but so far, it's proven safe and effective in clinical trials on humans. Dr. Tracey said vagus nerve stimulation could become a common treatment for a wide range of diseases, including cancer, Alzheimer's, diabetes, hypertension, shock, depression and diabetes.</p><p>"To the extent that inflammation is the problem in the disease, then stopping inflammation or suppressing the inflammation with vagus nerve stimulation or bioelectronic approaches will be beneficial and therapeutic," he said.</p><p>Receiving vagus nerve stimulation would require having an electronic device, about the size of lima bean, surgically implanted in your neck during a 30-minute procedure. A couple of weeks later, you'd visit, say, your rheumatologist, who would activate the device and determine the right dosage. The stimulation would take a few minutes each day, and it'd likely be unnoticeable.</p><p>But the most revolutionary aspect of bioelectronic medicine, according to Dr. Tracey, is that approaches like vagus nerve stimulation wouldn't come with harmful and potentially deadly side effects, as many pharmaceutical drugs currently do.</p><p>"A device on a nerve is not going to have systemic side effects on the body like taking a steroid does," Dr. Tracey said. "It's a powerful concept that, frankly, scientists are quite accepting of—it's actually quite amazing. But the idea of adopting this into practice is going to take another 10 or 20 years, because it's hard for physicians, who've spent their lives writing prescriptions for pills or injections, that a computer chip can replace the drug."</p><p>But patients could also play a role in advancing bioelectronic medicine.</p><p>"There's a huge demand in this patient cohort for something better than they're taking now," Dr. Tracey said. "Patients don't want to take a drug with a black-box warning, costs $100,000 a year and works half the time."</p><p>Michael Dowling, president and CEO of Northwell Health, elaborated:</p><p>"Why would patients pursue a drug regimen when they could opt for a few electronic pulses? Is it possible that treatments like this, pulses through electronic devices, could replace some drugs in the coming years as preferred treatments? Tracey believes it is, and that is perhaps why the pharmaceutical industry closely follows his work."</p><p>Over the long term, bioelectronic approaches are unlikely to completely replace pharmaceutical drugs, but they could replace many, or at least be used as supplemental treatments.</p><p>Dr. Tracey is optimistic about the future of the field.</p><p>"It's going to spawn a huge new industry that will rival the pharmaceutical industry in the next 50 years," he said. "This is no longer just a startup industry. [...] It's going to be very interesting to see the explosive growth that's going to occur."</p>Smart vultures never, ever cross the Spain-Portugal border. Why?
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"The Expanse" is the best vision I've ever seen of a space-faring future that may be just a few generations away.
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- For those who don't know, "The Expanse" is a series that's run on SyFy and Amazon Prime set about 200 years in the future in a mostly settled solar system with three waring factions: Earth, Mars, and Belters.
- No other show I know of manages to use real science so adeptly in the service of its story and its grand universe building.
Credit: "The Expanse" / Syfy
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