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Nilofer Merchant

Author and Marketing Expert

Nilofer Merchant is a marketing expert who has personally launched more than 100 products, netting $18 billion in sales. She has worked for companies ranging from Apple to Autodesk and advises many others. Her 2013 TED Talk “Sitting Is the Smoking of Our Generation," is in the top 10 percent of TED's most viewed talks. Merchant is the author of The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World.