Neale Martin
Author/Futurist
Dr. Neale Martin is an expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets. As a consultant and executive educator, he has spent the last decade helping communications and networking companies launch some of the past century's most innovative products and services. Martin speaks on topics ranging from creating new markets to customer service. It is his eclectic background in psychology, journalism, and dog training that gave him the insights needed to connect recent research in neurobiology and cognitive psychology to today's greatest marketing challenges.
Neal Martin says his book has the most current research on the unconscious mind.
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Neal Martin says we can’t really use MRI’s for marketing yet.
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Neale Martin envisions long-term customer retention.
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Neal Martin mentions some of his tech favorites.
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Neale Martin invokes Microsoft introducing Vista as one example.
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Neal Martin says the number goal is the habitual mind.
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Neale Martin on finding out what customers think
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Neale Martin explains what’s beyond the logo.
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Neale Martin explains the interplay between the conscious and the unconscious mind.
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Neale Martin says our unconscious habits are not to be ignored.
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Neale Martin explains how customer satisfaction explains nothing.
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