Ken Segall is the author of the New York Times bestseller Insanely Simple. Working with Steve Jobs as his ad agency's creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and Internet news for his marketing insights.
What does it mean that the world has become Apple-ized? Apple's competitors start acting more like Apple, and consumers start appreciating more what Apple does best.