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David Berreby

Author, Us and Them: The Science of Identity

David Berreby is the author of "Us and Them: The Science of Identity." He has written about human behavior and other science topics for The New Yorker, The New York Times Magazine, Slate, Smithsonian, The New Republic, Nature, Discover, Vogue and many other publications. He has been a Visiting Scholar at the University of Paris, a Science Writing Fellow at the Marine Biological Laboratory, a resident at Yaddo, and in 2006 was awarded the Erving Goffman Award for Outstanding Scholarship for the first edition of "Us and Them." David can be found on Twitter at @davidberreby and reached by email at david [at] davidberreby [dot] com.


Why Cleaning Is Not Always A Feminist Issue

As recently as a decade ago, a common middle-class American interpretation of a father in a heterosexual couple was “Mom’s assistant,” as Louis C.K. called it. Parenting was a job […]

Is Individual Liberty Over-Rated?

One of the biggest misconceptions about post-rational behavioral research is that its effects on society are small. From the news you get the impression “behavioral economics” is all about changing […]

What Are You Worried About?

Over at Edge.org, its impresario John Brockman poses an annual question to his assemblage of scientists, scholars, writers and other insightful people. This year’s (suggested by George Dyson), was this: […]

Best. Anti-Smoking. Campaign. Ever.

I’m convinced that human beings are far less rational, coherent, consistent and aware in their daily decisions than they are supposed to be. This means we’re out of synch with […]

A Bailout for the Rest of Us

A year ago Mike Konczal noticed something stunning about the stories on the We Are the 99% Tumblr: The people in them don’t sound like late 20th century consumers who […]

The End of Smoke-and-Mirrors Politics?

Who won big in last night’s election? Data. Cold, hard data and the analytical tools to interpret it. The Obama campaign won by leveraging unbelievably detailed information about voters, as […]