Aron Cramer is the CEO of Business for Social Responsibility. Aron is an authority on corporate responsibility by leaders in business and NGOs. He advises senior executives at BSR's 250 member companies and other global businesses, and is regularly featured as a speaker at major events and in a range of media outlets. Under his leadership, BSR has doubled its staff and significantly expanded its global presence. Aron is co-author of the book Sustainable Excellence: The Future of Business in a Fast-Changing World, about the corporate responsibility strategies that drive business success. Cramer defines a sustainable business as one that not only delivers value, but also treats people fairly, improves the living standards of its employees and community, and uses natural resources wisely.