Natural News: A Truly Deadly Brand of Pseudoscience

If there was an award for the single greatest hub of pseudoscience on the internet, the website Natural News would well and truly take the crown tin foil hat. Expect to find anti-vaccine paranoia which extends not only to your garden variety antivaxxer favorites such as the debunked link to autism but to crackpot claims that vaccines caused the "cancer epidemic" and were even responsible for the "origin" of AIDS. According to Natural News, Microsoft is developing "eugenics vaccines that target specific races and nationalities with infertility-inducing pharmaceuticals". Alongside this you'll also find full blown AIDS denialism:

According to Natural News, "HIV does NOT cause AIDS. HIV does not cause anything. A staggering statement given the hype and acceptance by the scientific establishment and, through them, the public that the HIV virus is the only cause of AIDS. HIV is a weak virus and does not dismantle the immune system. Nor is AIDS passed on sexually."

It is worth noting that the above blog post is authored by David Icke, the man who believes that the world is controlled by a race of reptiles from outer space who reside in underground tunnels. If you thought things couldn't get much darker than AIDS denialism, you'd be wrong. Natural News reached dangerous new levels of hysteria when it published a post indirectly calling for the deaths of journalists, publishers and scientists who have worked on the topic of genetically modified organisms. In this latest post Mike Adams, the creator of Natural News, calls for the creation of a list of pro-GMO "publishers, journalists and scientists":

"Just as history needed to record the names and deeds of Nazi war criminals, so too must all those collaborators who are promoting the death and destruction caused by GMOs be named for the historical record. The true extent of their collaboration with an anti-human regime will all become readily apparent once the GMO delusion collapses and mass global starvation becomes an inescapable reality."

In the same blog post, Adams states (apparently with no relevance to his statements describing scientists, journalists and publishers as guilty of "genocide") the following "fundamental philosophical truth": "It is the moral right -- and even the obligation -- of human beings everywhere to actively plan and carry out the killing of those engaged in heinous crimes against humanity."

Shortly after publishing this, Adams updated his post, linking to a website which he writes was "inspired by a suggestion from this story" which lists the names of journalists (whose names I won't repeat here) and publishers including Discover Magazine, Alternet, National Geographic and Forbes. The list of scientists is ominously labelled "under construction". 

Adams appears careful to distance himself from his justification of the murder of journalists, publishers and scientists, following his case with the disclaimer:"Do not misinterpret this article as any sort of call for violence, as I wholly disavow any such actions. I am a person who demands due process under the law for all those accused of crimes"

In a classic "I'm not racist but..." style remark, Adams immediately follows his disclaimer against violence with a line that seems designed to encourage the reader to conclude for themselves that violence against journalists, publishers and scientists is the only way to save the world from the "evil" scientists: "But what is the appropriate punishment for the criminal act of unleashing genetic pollution across our planet, contributing to mass crop failures, collapsing indigenous seed diversity, instigating widespread human starvation, suppressing scientific knowledge and dousing the world's farmlands with the toxic chemical glyphosate? How do you even decide on a punishment that can fit the scale and magnitude of such a collection of crimes?"

In what appears to be an attempt to backtrack, perhaps due to the realisation of the severity of what he has written, Adams has now updated his story yet again, claiming the list, which he suggested be created: " a bait-and-switch trap engineered by the biotech industry in an effort to lure in support from GMO skeptics and then discredit them with some sort of insane "call to action" of some kind".

In a few short days we've witnessed the creation of yet another brand new conspiracy theory from start to finish. To further complicate matters, the hit list that Adams claims he has nothing to do with, was created hours before Adams' blog post calling for its creation and evidence has now emerged that the website was created by the same person that created Natural News.

Back to the less extremist but no less deluded beliefs that have been put forward on the website; Natural News once claimed that a paper in Nature Neuroscience provided evidence for astrology (yes the belief that the position of planets at the time you were born affects your personality), spoiler: it didn't and for that matter it had nothing whatsoever to do with planets, let alone astrology. Other obviously made up stories include that “People Who Grow Their Own Food (are) Labeled 'Extremist' by Dept. of Defense” as one Natural News headline put it. Five months after Slate's request for evidence for this claim Natural News remains silent. Mike Adams' views on Skeptiks are so absurd, fanatical and plainly made up, that it's almost impossible to believe that you're not reading The Onion.

Coincidentally, alongside the conspiracy theories on Natural News, you will find an assortment of miracle cures (which conveniently happen to be sold on the site). Earlier this year Natural News set up a "laboratory" that so far seemingly consists of nothing whatsoever except a lone mass spectrometer and a white lab coat:

Since then, Natural News have pumped out "findings" of heavy metals in various health foods. They've also claimed to have discovered heavy metals in flu vaccines - which they would have discovered far more easily if they'd.. erm.. simply read the label of the vaccine. The relevance of this information is parodied in an amusing blog post by skeptical blogger Paul Gallagher.

This month things have taken another twist, Natural News have now launched a product called Heavy Metals Defence which they claim: "captures lead, cadmium, arsenic, mercury, aluminum, uranium and even copper"

Predictably, the evidence to back up this claim is nonexistent. Adams' response to skeptics is even more staggering: "The only people who argue with this are those who are already mercury poisoned and thus incapable of rational thought. Mercury damages brain function, you see, which is exactly what causes some people to be tricked into thinking vaccines are safe and effective"

So if you're not on board Natural News' express train to cloud cuckoo land, you are obviously already brain damaged by mercury,  well now it all makes perfect sense. If the implications of Adams' website weren't so serious, the whole affair would be comical; however, the reach of Natural News is really quite staggering. Adams claims 7 million unique readers per month, to put that figure in context, even conservative estimates by a third party ratings service, of 1.7 million visitors per month puts Natural News into the same range of influence as the Mayo Clinic, with double the monthly readership of the US government's official website about cancer - and twenty times the readership of the US government website about alternative medicines. With over a million Facebook likes it is more than likely that you know at least one person who inadvertently liked their page, perhaps after reading one of Natural News' more innocuous articles. Thanks to Facebook's new graph search you can click here to see which of your Facebook friends like their page. You might like to take this opportunity to send them this blog post to let them know exactly what it is they have subscribed to.

Postscript: If you ever feel the need to link for whatever reason to Natural News' content please link via a service such as Do Not Link (or use a Nofollow tag), one reason Natural News can claim millions of visitors per month is the number of websites that debunk their content but inadvertently increase their Google Ranking by providing links in. Using the Nofollow HTML attribute allows you to debunk the content of sites like Natural News without helping them in the process.

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Big Think
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Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Lumina Foundation and Big Think have partnered to bring this entrepreneurial competition to life, and we hope you'll participate! We have narrowed down the competition to four finalists and will be announcing an audience's choice award and a judges' choice award in May.

The creator of the winning video — chosen by Big Think's audience, the Lumina Foundation, and an independent panel of experts (bios below) — will be flown to New York for a taping in the Big Think studio as a way to further promote their vision for a new, disruptive idea in post-secondary education.

Thank you to all of the contestants who spent time submitting applications, and best of luck to our final four competitors.

Finalist: Greater Commons - Todd McLeod

Greater Commons, founded by Todd McLeod and Andrew Cull, is an organization that helps people live happier, more successful and fulfilling lives through agile learning. The current education system is inefficient and exclusionary, in which many students who end up earning a degree, if at all, enter a career not related to their field of study. Greater Commons solves this problem and gap in post-high school secondary education in a variety of ways. Passionately and diligently, Great Commons helps others obtain skills, knowledge, wisdom, motivation, and inspiration so that they may live better lives.

Finalist: PeerFoward - Keith Frome

PeerForward is an organization dedicated to increasing the education and career success rates of students in low-income schools and communities by mobilizing the power of positive peer influence. PeerForward works with partner schools to select influential students as a part of a team, systemizing the "peer effect." Research in the fields of sociology of schools, social-emotional learning, adult-youth partnerships, and civic education demonstrates that students can have a positive effect on the academic outcomes of their peers. PeerForward is unique through its systemic solutions to post-secondary education.

Finalist: Cogniss - Leon Young

Cogniss combines technology and best practice knowledge to enable anyone to innovate and share solutions that advance lifelong learning. Cogniss is the only platform to integrate neuroscience, through which it solves the problem of access by providing a low-code platform that enables both developers and non-developers to build sophisticated education apps fast, and at a much lower cost. It addresses the uneven quality of edtech solutions by embedding research-based learning design into its software. App creators can choose from a rich set of artificial intelligence, game, social and data analytics, and gamification to build their perfect customized solution.

Finalist: Practera - Nikki James

Practera's mission is to create a world where everyone can learn through experience. Today's workplaces are increasingly dynamic and diverse, however, costly and time-consuming experiential learning is not always able to offer the right opportunities at scale. Many students graduate without developing the essential skills for their chosen career. Practera's team of educators and technologists see this problem as an opportunity to transform the educational experience landscape, through a CPL pedagogical framework and opportunities to apply students' strengths through active feedback.

Thank you to our judges!

Our expert judges are Lorna Davis, Dan Rosensweig, and Stuart Yasgur.

Lorna Davis is the Senior Advisor to Danone CEO and is a Global Ambassador for the B Corp movement. Lorna has now joined B-Lab, the non-for-profit that supports the B Corporation movement on an assignment to support the journey of large multi nationals on the path to using business as a force of good.

Dan Rosensweig joined Chegg in 2010 with a vision for transforming the popular textbook rental service into a leading provider of digital learning services for high school and college students. As Chairman and CEO of Chegg, Dan commits the company to fulfilling its mission of putting students first and helping them save time, save money and get smarter.

Stuart Yasgur leads Ashoka's Social Financial Services globally. At Ashoka, Stuart works with others to initiate efforts that have mobilized more than $500 million in funding for social entrepreneurs, engaged the G20 through the Toronto, Seoul and Los Cabos summits and helped form partnerships with leading financial institutions and corporations.

Again, thank you to our incredible expert judges.

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