Make the Most of the Tech Revolution!
By daring to become an early adopter.
By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing--especially in a sour economy--is undeniable.
For example, Twitter was launched in 2006, but Nielsen research shows that between April 2008 and April 2009, Twitter achieved a growth of 37 times more minutes spent logged on the site--higher than the growth of any other social networking site. And with over 200 million active users and an estimated value of $10 billion, Facebook has gone from what the New York Times calls a "dorm room creation" to an organization that commands the attention of business professionals all over the world. So how do you get started? If you're Pizza Hut, you hire a tech-savvy intern to help you out. They created a 'Twintern' position that will focus on social media tools like Twitter, Facebook and YouTube to gauge popular opinion of the brand. Not only are these tools all free, they're widely used by individuals in Pizza Hut's target market. And since college students are fearless early adopters, their intimate knowledge of how to infiltrate and use social networks with cachet can prove far more valuable than standard marketing material. Existing companies can leverage the power and popularity of social networking by integrating it into an existing framework. MTV teamed up with Twitter for the "Alexa Chung Show," which will post a live feed of Twitter reactions to celebrity guests and other content on-screen. And apparel company Marshalls enlisted the services of cross-dressing Internet star Liam Sullivan (or Kelly, as he's known on YouTube) for a 4-minute promo video that they hope will blend in seamlessly with the YouTube community. Being an early adopter doesn't come without risks, however. Burger King found that out the hard way during their Whopper Sacrifice promotion, which encouraged Facebook users to un-friend 10 individuals on their friends list in exchange for a free Whopper from the fast food chain. It sounds like a decent publicity stunt, but a crucial portion of the publicity came from the fact that each spurned friend received a notification on Facebook that they'd been ditched for a Whopper. Facebook disabled the notifications, citing a violation of privacy standards, and the Burger King Whopper Sacrifice promotion was withdrawn as a social networking fail.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
The Harvard psychologist loves reading authors' rules for writing. Here are his own.
- Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
- When it comes to writing, he's a student and a teacher.
- Here's are his 13 rules for writing better, more simply, and more clearly.
Thinking your life is worthwhile is correlated with a variety of positive outcomes.
- A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
- Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
- The findings could be used to help improve the health of older adults.
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