One Reason Why People Hate the New Google Logo: Irrationality
The quality of discourse over the new logo has skewed toward the low social media standard, although there are some smart and introspective things to be said for and about Google's sudden shift.
Not that you're not already aware, but Google has a new logo. Here's what it looks like:
Bow before your new typeface overlord.
For comparison, here's what it used to look like:
As is natural when a major organization changes literally anything, the peanut gallery has been plenty vocal on whether or not they approve. Putting aside the silliness that is Twitter discourse, it's important to remember that change to a familiar sight is always going to be a major topic for discussion, and there's a good reason for this. We're irrational beings and our goofy reactions to stuff like this are worth an introspective glance.
Many of us have laid eyes on basically the same Google logo at least once a day for the better part of 16 years. That level of consistency means the familiar logo has become more than just something we interact with — in a way it has become a subconscious part of the self — pretty much the Holy Grail of corporate branding. As Erving Goffman would note, sudden shifts in self-perception necessitate a period of grieving, cooling, and analysis. So if anyone tries to approach you and say the changed logo isn't news, you can go ahead and smack them with a social studies textbook.
But with that in mind, we should also acknowledge the irrationality of the outrage over what is, rationally speaking, an innocuous change. Achieving the aforementioned Holy Grail of branding requires the exploitation of the brain's irrational impulses. Designers strive to imbue products with personality, which is impossible in real life because they're inanimate objects, but is totally possible in our minds because we're wired to associate products with emotions. (As Wired wisely noted, that's exactly what Google is trying to do with the new logo -- communicate the company's soft, gentle friendliness).
— Herb De Mattos (@hdemattos) September 4, 2015
International poker champion Liv Boeree teaches decision-making for Big Think Edge.
One way to limit clutter is by being mindful of your spending.
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- One way overbuyers can limit their waste, both money and space wise, is by storing items at the store, and then buy them when they really need them.
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Explore a legendary philosopher's take on how society fails to prepare us for education and progress.
- Alan Watts was an instrumental figure in the 1960s counterculture revolution.
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- Watts believed that the whole educational enterprise is a farce compared to how we should be truly living our lives.
A new study has investigated who watched the ISIS beheading videos, why, and what effect it had on them
This is the first study to explore not only what percentage of people in the general population choose to watch videos of graphic real-life violence, but also why.
In the summer of 2014, two videos were released that shocked the world. They showed the beheadings, by ISIS, of two American journalists – first, James Foley and then Steven Sotloff. Though the videos were widely discussed on TV, print and online news, most outlets did not show the full footage. However, it was not difficult to find links to the videos online.
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