Why Are Social Media Exploiting the Presidential Race?
Is desire for cultural relevance the driving force behind Facebook and Google's unprecedented involvement in the presidential contest?
What's the Latest Development?
Social media giants such as Facebook and Google have "friended" the 2012 presidential contest at a level almost unimaginable just four years ago. Their stepped-up political presence comes as they hire lobbyists, form political action committees and nurture their relationships with lawmakers whose policy decisions affect the companies' bottom line. What's their main motivation?
What's the Big Idea?
The primary reason is cultural relevance, some suggest. They want to position themselves as the place to go to for people who want to talk about politics. Others say that by appearing socially active and engaged in democracy they hope to develop a big well of good will with the political elites who have the ability to make or break them in the future.
How a cataclysm worse than what killed the dinosaurs destroyed 90 percent of all life on Earth.
While the demise of the dinosaurs gets more attention as far as mass extinctions go, an even more disastrous event called "the Great Dying” or the “End-Permian Extinction” happened on Earth prior to that. Now scientists discovered how this cataclysm, which took place about 250 million years ago, managed to kill off more than 90 percent of all life on the planet.
A new study discovers the “liking gap” — the difference between how we view others we’re meeting for the first time, and the way we think they’re seeing us.
We tend to be defensive socially. When we meet new people, we’re often concerned with how we’re coming off. Our anxiety causes us to be so concerned with the impression we’re creating that we fail to notice that the same is true of the other person as well. A new study led by Erica J. Boothby, published on September 5 in Psychological Science, reveals how people tend to like us more in first encounters than we’d ever suspect.
Using advanced laser technology, scientists at NASA will track global changes in ice with greater accuracy.
Leaving from Vandenberg Air Force base in California this coming Saturday, at 8:46 a.m. ET, the Ice, Cloud, and Land Elevation Satellite-2 — or, the "ICESat-2" — is perched atop a United Launch Alliance Delta II rocket, and when it assumes its orbit, it will study ice layers at Earth's poles, using its only payload, the Advance Topographic Laser Altimeter System (ATLAS).
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