When Growing Your Brand, Remember Content is For Users, Not Google

Search engines are reclaiming web content for the people as they tinker with their algorithms. The goal is to promote sites that write engaging content while burying sites that strive only to appeal to search engines.

Forbes contributor Neil Patel has an interesting piece up about dominating content marketing in 2015. In it, he takes readers through seven key strategies for employing blog posts, features, articles, and other forms of content for the purpose of building a stronger personal or professional brand. One of Patel's keener points has to do with search engine optimization (SEO):


"Content is for users. It’s not for search engines or crawlers. It’s all about the users. Before you make a single keystroke of content, make sure that you really know your potential customers — their identity, preferences, interests, and journey. Once you know who you’re marketing at, then you can create content for them. The content that emerges from this knowledge will be far more relevant."

There was once a time when you could populate your site with buzzword-saturated blog posts that would get eaten up by the major search engines. Patel explains that Google has developed its algorithm to such a sophisticated and specific degree that it now actively ignores content written for SEO while valuing content that better engages with its readers. The longer a user stays on your page, the more engaged the search engine assumes he/she is. Thus, the new secret to SEO is simply to create content that people want to read. Ridiculous concept, huh?

Check out Patel's full piece (which I think is well worth the read) and let us know what you think.

Read more at Forbes

Photo credit: Creativa Images / Shutterstock

For more on personal branding, check out the video below featuring Big Think expert Lucas Conley

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Quantum computing has existed in theory since the 1980's. It's slowly making its way into fact, the latest of which can be seen in a paper published in Nature called, "Deterministic teleportation of a quantum gate between two logical qubits."

To ensure that we're all familiar with a few basic terms: in electronics, a 'logic gate' is something that takes in one or more than one binary inputs and produces a single binary output. To put it in reductive terms: if you produce information that goes into a chip in your computer as a '0,' the logic gate is what sends it out the other side as a '1.'

A quantum gate means that the '1' in question here can — roughly speaking — go back through the gate and become a '0' once again. But that's not quite the whole of it.

A qubit is a single unit of quantum information. To continue with our simple analogy: you don't have to think about computers producing a string of information that is either a zero or a one. A quantum computer can do both, simultaneously. But that can only happen if you build a functional quantum gate.

That's why the results of the study from the folks at The Yale Quantum Institute saying that they were able to create a quantum gate with a "process fidelity" of 79% is so striking. It could very well spell the beginning of the pathway towards realistic quantum computing.

The team went about doing this through using a superconducting microwave cavity to create a data qubit — that is, they used a device that operates a bit like a organ pipe or a music box but for microwave frequencies. They paired that data qubit with a transmon — that is, a superconducting qubit that isn't as sensitive to quantum noise as it otherwise could be, which is a good thing, because noise can destroy information stored in a quantum state. The two are then connected through a process called a 'quantum bus.'



That process translates into a quantum property being able to be sent from one location to the other without any interaction between the two through something called a teleported CNOT gate, which is the 'official' name for a quantum gate. Single qubits made the leap from one side of the gate to the other with a high degree of accuracy.

Above: encoded qubits and 'CNOT Truth table,' i.e., the read-out.

The team then entangled these bits of information as a way of further proving that they were literally transporting the qubit from one place to somewhere else. They then analyzed the space between the quantum points to determine that something that doesn't follow the classical definition of physics occurred.


They conclude by noting that "... the teleported gate … uses relatively modest elements, all of which are part of the standard toolbox for quantum computation in general. Therefore ... progress to improve any of the elements will directly increase gate performance."

In other words: they did something simple and did it well. And that the only forward here is up. And down. At the same time.

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