"It is an ongoing myth you need to write short, pithy posts. Nothing could be further from the truth. If you are writing about a complex subject matter, wish to tell deeper stories or have lots of examples to share, do it. Just be sure to format properly, have compelling hooks, use visuals to break up content and show readers that yes, you have longer format content – but it is unmissable." "The web nurtures and accelerates the spread of both simple and complex ideas, but length of content is not necessarily a factor in why ideas spread between communities."