Trust Data, Not Instinct
Businesses will learn harsh but valuable truths if they subject new ideas to controlled experiments, says Microsoft's Ronny Kohavi.
You know that great idea you have for improving your business? Ronny Kohavi, an architect at Microsoft's Online Services division, says there's good reason to suspect it's actually lousy. Software industry studies show that when ideas people thought would succeed are evaluated through controlled experiments, less than 50 percent actually work out. At Microsoft, Kohavi devoted himself to winning others to his cause as he built his experimentation platform. He staged events — such as offering a shirt for correctly guessing the outcome of experiments. He didn't have to give out a single shirt. Intuition never matched data.
Journaling can help you materialize your ambitions.
- Organizing your thoughts can help you plan and achieve goals that might otherwise seen unobtainable.
- One way to view your journal might be less of a narrative and more of a timeline of decisions.
Progressive America would be half as big, but twice as populated as its conservative twin.
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
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