Transaction: A Model for Digital Journalism
By targeting individuals rather than the abstraction known as the consumer market, the Internet has revolutionized commerce and advertising—but what about journalism?
What's the Latest Development?
This is a message for journalists: You are a brand. Thanks to advancements in communication technology, i.e. the Internet, today's readers expect direct communication with you. While journalism largely remains a "top-down, one-to-many business with a 'Voice of God' formula" across all the different online platforms, the role of the journalist has changed. Today he or she is at the center of the news and is expected to moderate an online discussion, one that connects journalists with individual readers.
What's the Big Idea?
Forbes' online guru Lewis DVorkin says the Internet is changing journalism just as it changed commerce and advertising, which used to appeal to the abstraction known as 'the consumer market'. Similarly, says DVorkin, journalists have long appealed to the abstraction known as 'the reader'. Today's media, which have enabled journalists to connect directly with individuals, allow news makers to better meet the demands of their audience. "That means journalists now must engage, or 'transact,' accordingly," says DVorkin.
Delay, deny and deflect were the strategies Facebook has used to navigate scandals it's faced in recent years, according to the New York Times.
- The exhaustive report is based on interviews with more than 50 people with ties to the company.
- It outlines how senior executives misled the public and lawmakers in regards to what it had discovered about privacy breaches and Russian interference in U.S. politics.
- On Thursday, Facebook cut ties with one of the companies, Definers Public Relations, listed in the report.
Protected animals are feared to be headed for the black market.
Dogs' floppy ears may be part of why they and other domesticated animals love humans so much.
- Nearly all domestic animals share several key traits in addition to friendliness to humans, traits such as floppy ears, a spotted coat, a shorter snout, and so on.
- Researchers have been puzzled as to why these traits keep showing up in disparate species, even when they aren't being bred for those qualities. This is known as "domestication syndrome."
- Now, researchers are pointing to a group of a cells called neural crest cells as the key to understanding domestication syndrome.
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