Time to Curb Creepy Ads
Legislation that papers over creepy online advertisements might make the problem less visible, but it won't make our privacy foundations solid.
This week's Privacy Bill of Rights hearing and headlines are proof that the time has finally come to address consumer privacy. Unfortunately, the action thus far is not nearly enough. It may be tempting to say that the devil is in the details of the various bills, but the problem here isn't even in the details: it is that regulators and others are focusing on the symptoms rather than the ultimate causes of our failing online privacy. Creepy behavioral advertising is the most visible symptom of our privacy-deficient society, but...the real problem is that there is such a marketplace in personal information at all.
Learn how to redesign your job for maximum reward.
Erik Verlinde has been compared to Einstein for completely rethinking the nature of gravity.
- While some question his previous papers, Verlinde is reworking his ideas as a full-fledged theory.
PAUL RATJE / Contributor
- UPS has also acquired a minority stake in TuSimple.