The Rewards of Inspiration

Organisations from Google to Twitter are achieving some stunning results by carving out time for staff to work on whatever it is that inspires them.

Look around your office. If yours is like most, there’s no non-commissioned work. Nearly everything people do is commissioned. A few companies, however, are taking a different approach. In ways large and small, they’re carving out small amounts of time for non-commissioned work. ... The broader lesson is clear: if you want breakthrough work in your organisation, carve out a small island—a week or even just a few days—for non-commissioned work. The results—levitating frogs and all—could be stunning.