The Cult of Apple

Apple's appeal has gone beyond good business inspiring in its customers firm loyalty to the brand and a following that resembles religious devotion.

Apple's appeal has gone beyond good business inspiring in its customers firm loyalty to the brand and a following that resembles religious devotion. "Under the blue skies of Western California lie the headquarters of a multi-billion dollar institution with a global army of loyal supporters. It is an organisation built around one man's vision, is obsessed with secrecy, and many of its followers could fairly be described as devotees. No, it is not the Church of Scientology. It is Apple, the computing and technology giant seeking (once again) to redefine the way we use electronic devices. After months of hype the iPad, Apple's new touch-screen tablet computer, is finally available in stores across America. Early reviews have been positive; the Wall Street Journal is calling it a 'game-changer', USA Today says the iPad is 'rewriting the rulebook'. One New York Times technology correspondent waxed so lyrical about the device that a popular computing blog teasingly accused him of having 'intimate encounters with his iPad'. Such powerful responses to Apple's products are nothing new. We know there is something about the company that can persuade people to queue for hours in order to spend hundreds of dollars on a device they never knew they needed; but what is it?"

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
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Why the ocean you know and love won’t exist in 50 years

Can sensitive coral reefs survive another human generation?

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  • Coral reefs may not be able to survive another human decade because of the environmental stress we have placed on them, says author David Wallace-Wells. He posits that without meaningful changes to policies, the trend of them dying out, even in light of recent advances, will continue.
  • The World Wildlife Fund says that 60 percent of all vertebrate mammals have died since just 1970. On top of this, recent studies suggest that insect populations may have fallen by as much as 75 percent over the last few decades.
  • If it were not for our oceans, the planet would probably be already several degrees warmer than it is today due to the emissions we've expelled into the atmosphere.
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Image source: Topical Press Agency / Getty Images
Politics & Current Affairs
  • Though we know today that his policies eventually ended the Great Depression, FDR's election was seen as disastrous by some.
  • A group of wealthy bankers decided to take things into their own hands; they plotted a coup against FDR, hoping to install a fascist dictator in its stead.
  • Ultimately, the coup was brought to light by General Smedley Butler and squashed before it could get off the ground.
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Health care: Information tech must catch up to medical marvels

Michael Dowling, Northwell Health's CEO, believes we're entering the age of smart medicine.

Photo: Tom Werner / Getty Images
Sponsored by Northwell Health
  • The United States health care system has much room for improvement, and big tech may be laying the foundation for those improvements.
  • Technological progress in medicine is coming from two fronts: medical technology and information technology.
  • As information technology develops, patients will become active participants in their health care, and value-based care may become a reality.
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