The Cult of Apple

Apple's appeal has gone beyond good business inspiring in its customers firm loyalty to the brand and a following that resembles religious devotion.

Apple's appeal has gone beyond good business inspiring in its customers firm loyalty to the brand and a following that resembles religious devotion. "Under the blue skies of Western California lie the headquarters of a multi-billion dollar institution with a global army of loyal supporters. It is an organisation built around one man's vision, is obsessed with secrecy, and many of its followers could fairly be described as devotees. No, it is not the Church of Scientology. It is Apple, the computing and technology giant seeking (once again) to redefine the way we use electronic devices. After months of hype the iPad, Apple's new touch-screen tablet computer, is finally available in stores across America. Early reviews have been positive; the Wall Street Journal is calling it a 'game-changer', USA Today says the iPad is 'rewriting the rulebook'. One New York Times technology correspondent waxed so lyrical about the device that a popular computing blog teasingly accused him of having 'intimate encounters with his iPad'. Such powerful responses to Apple's products are nothing new. We know there is something about the company that can persuade people to queue for hours in order to spend hundreds of dollars on a device they never knew they needed; but what is it?"

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Golden blood: the rarest blood in the world

We explore the history of blood types and how they are classified to find out what makes the Rh-null type important to science and dangerous for those who live with it.

Abid Katib/Getty Images
Surprising Science
  • Fewer than 50 people worldwide have 'golden blood' — or Rh-null.
  • Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system.
  • It's also very dangerous to live with this blood type, as so few people have it.
Keep reading Show less

Want to age gracefully? A new study says live meaningfully

Thinking your life is worthwhile is correlated with a variety of positive outcomes.

YOSHIKAZU TSUNO/AFP/Getty Images
Surprising Science
  • A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
  • Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
  • The findings could be used to help improve the health of older adults.
Keep reading Show less