Softness Makes Us Easy Touches
“Next time you visit a car dealership, avoid sitting in soft chairs and you'll negotiate a better deal.” Psychology Today on the unconscious impact of texture, hardness and weight.
"Next time you visit a car dealership, avoid sitting in soft chairs and you'll negotiate a better deal." Matthew Hutson reports on new research, published in Science, on how the sensory feedback of weight, texture, and hardness can shape our attitudes and impressions. Weight we associate with seriousness and importance, coarseness with difficulty, and hardness with stability and strictness. As for the soft chairs, the scientists found that people sitting in a hard chair were more inflexible in their negotiating. For a practical application, Hutson suggests if you face conflict at home, "try replacing the Scott tissue with Angel Soft."
Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.
- Learn to recognize failure and know the big difference between panicking and choking.
- At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Big tech is making its opening moves into the health care scene, but its focus on tech-savvy millennials may miss the mark.
- Companies like Apple, Amazon, and Google have been busy investing in health care companies, developing new apps, and hiring health professionals for new business ventures.
- Their current focus appears to be on tech-savvy millennials, but the bulk of health care expenditures goes to the elderly.
- Big tech should look to integrating its most promising health care devise, the smartphone, more thoroughly into health care.
Turns out pushups are more telling than treadmill tests when it comes to cardiovascular health.
- Men who can perform 40 pushups in one minute are 96 percent less likely to have cardiovascular disease than those who do less than 10.
- The Harvard study focused on over 1,100 firefighters with a median age of 39.
- The exact results might not be applicable to men of other age groups or to women, researchers warn.
Here's why universal basic income will hurt the 99%, and make the 1% even richer.
- Universal basic income is a band-aid solution that will not solve wealth inequality, says Rushkoff.
- Funneling money to the 99% perpetuates their roles as consumers, pumping money straight back up to the 1% at the top of the pyramid.
- Rushkoff suggests universal basic assets instead, so that the people at the bottom of the pyramid can own some means of production and participate in the profits of mega-rich companies.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.