Pressure Forces "Big Paper" Company Away From Natural Forests

A sustained and targeted environmentalist marketing campaign is at least partly responsible for Indonesia's Asia Pulp & Paper's decision to reexamine its manufacturing process.

What's the Latest Development?


This month, Indonesia-based Asia Pulp & Paper Co. Ltd. (APP) announced that it would stop using wood from natural forests for its manufacturing, a decision that Rainforest Action Network spokesperson Laurel Sutherlin says represents "one of the biggest market-based campaign successes that [environmentalists have] seen in a long time." APP is one of the largest paper companies in the world, and was one of several companies contributing to heavy deforestation in New Guinea, Borneo, and Sumatra, all of which are home to many unique plant and animal species.

What's the Big Idea?

Pressure on APP to change its practices began when environmentalists alerted major multinational corporations such as Disney and Mattel to the role they were playing in the destruction of Indonesia's rainforests. As they slowly turned towards sustainably-sourced paper products, APP found itself increasingly frozen out. In months of negotiations with the paper giant, Greenpeace campaigner Rod Skar says that they'd received vague promises to change, but now the company has provided clear solutions as well as commitment from top executives. He says it's "almost surreal...we've never seen that high level support before."

Photo Credit: Shutterstock.com

Read it at The Christian Science Monitor

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

TESS telescope has found eight new planets, six supernovae

It has found several bizarre planets outside of our solar system.

NASA/Kim Shiflett
Surprising Science
  • The Kepler program closed down in August, 2018, after nine and a half years of observing the universe.
  • Picking up where it left off, the Transiting Exoplanet Survey Satellite (TESS) has already found eight planets, three of which scientists are very excited about, and six supernovae.
  • In many ways, TESS is already outperforming Kepler, and researchers expect it to find more than 20,000 exoplanets over its lifespan.
Keep reading Show less

The most culturally chauvinist people in Europe? Greeks, new research suggests.

Meanwhile, Spaniards are the least likely to say their culture is superior to others.

Image: Pew Research Center
Strange Maps
  • Survey by Pew Research Center shows great variation in chauvinism across Europe.
  • Eight most chauvinist countries are in the east, and include Russia.
  • British much more likely than French (and slightly more likely than Germans) to say their culture is "superior" to others.
Keep reading Show less

Wealth inequality is literally killing us. The economy should work for everyone.

This economy has us in survival mode, stressing out our bodies and minds.

Videos
  • Economic hardship is linked to physical and psychological illness, resulting in added healthcare expenses people can't afford.
  • The gig economy – think Uber, Lyft, TaskRabbit, Handy – is marketed as a 'be your own boss' revolution, but it can be dehumanizing and dangerous; every worker is disposable.
  • The cooperative business model can help reverse wealth inequality.
Keep reading Show less