New Ways to Drive your Web Behavior
Start-up Badgeville is launching a new product called Social Fabric that aims to go beyond gamification to give companies more ability to drive user behavior.
What's the Latest Development?
Start-up Badgeville, which adds gamification features to websites in ecommerce and web publishing, is launching a new product called Social Fabric that aims to move beyond gamification to provide a broad layer of social networking features on websites. CEO Kris Duggan said companies would not be buying gamification but "the ability to drive user behavior."
What's the Big Idea?
The idea with Badgeville is, ‘What happened while I was away?’ and, ‘Who was doing stuff that I care about?’ "We’re creating those same kinds of experiences using social and game mechanics.” In essence Badgeville is turning third-party sites into mini-Facebooks, with many of the features of Facebook. Duggan says website owners want more than just “Likes” and shares that simple Facebook’s integration provides.
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How you talk to people with drug addiction might save their life.
- Addiction is a learning disorder; it's not a sign that someone is a bad person.
- Tough love doesn't help drug-addicted people. Research shows that the best way to get people help is through compassion, empathy and support. Approach them as an equal human being deserving of respect.
- As a first step to recovery, Maia Szalavitz recommends the family or friends of people with addiction get them a complete psychiatric evaluation by somebody who is not affiliated with any treatment organization. Unfortunately, warns Szalavitz, some people will try to make a profit off of an addicted person without informing them of their full options.
The rise of anti-scientific thinking and conspiracy is a concerning trend.
- Fifty years later after one of the greatest achievements of mankind, there's a growing number of moon landing deniers. They are part of a larger trend of anti-scientific thinking.
- Climate change, anti-vaccination and other assorted conspiratorial mindsets are a detriment and show a tangible impediment to fostering real progress or societal change.
- All of these separate anti-scientific beliefs share a troubling root of intellectual dishonesty and ignorance.
China's Chang'e 4 biosphere experiment marks a first for humankind.
- China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
- In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
- The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
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