"Maintaining a diverse media is a crucial underpinning of democracy. As for Murdoch, the sun has shone and he has made hay. It is time he heard a regulator knocking at his door." "The best approach is to steer clear of political emotion and stick to economics. In an ever more seamless media industry, it is clear that technology tends towards market dominance. The government's job is therefore to regulate pluralism," argues Simon Jenkins. "He (Murdoch) may have kept British journalism alive, but he hardly enhanced its standing in British life."