Multi-Faceted Influence

It's no longer enough just to influence people, social media strategists now strive to poke the influencers. Key objectives include: “activate my key opinion leaders”.

People that used to be on the sidelines now have an influential voice. It’s like going to a party where everyone is the DJ. For marketers, this new school of influence is a big opportunity: "As you venture into crafting a social media strategy for your business, you’ll eventually ask yourself the question, 'Who are my influencers and how do I find them?' It’s hard to find a brief nowadays that doesn’t include the objective of 'activate my key opinion leaders' or 'engage the brand influencers that will set off a wildfire'. Influence is (now) driven within trusted circles of friends across multiple categories of interest."

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

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Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

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Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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34 years ago, a KGB defector chillingly predicted modern America

A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.

Politics & Current Affairs
  • Bezmenov described this process as "a great brainwashing" which has four basic stages.
  • The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
  • According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
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Attention is not a resource but a way of being alive to the world

Our attention is more than just a resource. It is an experience.

Personal Growth

'We are drowning in information, while starving for wisdom.' Those were the words of the American biologist E O Wilson at the turn of the century. Fastforward to the smartphone era, and it's easy to believe that our mental lives are now more fragmentary and scattered than ever. The 'attention economy' is a phrase that's often used to make sense of what's going on: it puts our attention as a limited resource at the centre of the informational ecosystem, with our various alerts and notifications locked in a constant battle to capture it.

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