How to Turn an Idea into a Movement
Here are some ways to make your idea into a full blown movement. Get the public involved early and often, and make advertising campaigns directed at civic organizations.
What's the Latest Development?
Late last year, TED announced its annual prize would go to an idea rather than an individual. That idea was the City 2.0. In June, the ten best ideas on how to make cities better places to live will receive a slice of the $100,000 in prize money. So how can the prize move beyond a one-off project and become an international movement? Project leaders should seek to involve as wide a public as possible, soliciting ideas from just about anyone. Those ideas which are feasible should be implemented as quickly as possible, with an eye toward leveraging any new concepts that emerge from not-entirely-successful ideas.
What's the Big Idea?
When it comes to making a single idea into a wider movement, one should not forget the powerful effect of advertising. Print and social media campaigns that reach out "to civic organizations, the academic community and the planning and design professions should be blasted early and often to keep the awareness and interest at a pitched level." And once people are made aware of an issue, a human-centered story is often essential to making a call to action effective. Thanks to social media's low costs, new campaigns can be disseminated regularly that turn people's focus to one particular part of a larger idea.
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Big tech is making its opening moves into the health care scene, but its focus on tech-savvy millennials may miss the mark.
- Companies like Apple, Amazon, and Google have been busy investing in health care companies, developing new apps, and hiring health professionals for new business ventures.
- Their current focus appears to be on tech-savvy millennials, but the bulk of health care expenditures goes to the elderly.
- Big tech should look to integrating its most promising health care devise, the smartphone, more thoroughly into health care.
A new study, led by psychologist Jean Twenge, points to the screen as the problem.
- In a new study, adolescents and young adults are experiencing increased rates of depression and suicide attempts.
- The data cover the years 2005–2017, tracking perfectly with the introduction of the iPhone and widespread dissemination of smartphones.
- Interestingly, the highest increase in depressive incidents was among individuals in the top income bracket.
Here's why universal basic income will hurt the 99%, and make the 1% even richer.
- Universal basic income is a band-aid solution that will not solve wealth inequality, says Rushkoff.
- Funneling money to the 99% perpetuates their roles as consumers, pumping money straight back up to the 1% at the top of the pyramid.
- Rushkoff suggests universal basic assets instead, so that the people at the bottom of the pyramid can own some means of production and participate in the profits of mega-rich companies.
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