How Not To Creep Out Customers

Erika Morphy tells retailers how now to be evil when selling and suggests other resolutions for navigating a tricky economy and cautious consumers.

Erika Morphy tells retailers how not to be evil and suggests other resolutions for navigating a tricky economy and cautious consumers. "Don’t be evil as you sell. The Washington Post recently highlighted a practice with which e-tailers have been increasingly experimenting — dynamic pricing. Essentially that means adjusting prices in real time to whatever the retailer thinks the customer will pay. ...Consumers hate this practice and related ones. ...It is perceived as grossly unfair and unsportsmanlike." Her tips include that discounts still rule and that use of behavioral targeting or other online monitoring should be responsible.

Car culture and suburban sprawl create rifts in society, claims study

New research links urban planning and political polarization.

Politics & Current Affairs
  • Canadian researchers find that excessive reliance on cars changes political views.
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  • People who prefer personal comfort elect politicians who represent such views.
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How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
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  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
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NASA astronomer Michelle Thaller on ​the multiple dimensions of space and human sexuality

Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.

Flickr / 13winds
Think Again Podcasts
  • Why can't we have a human-sized cat tree?
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