How Business Influences Social Media
Eight business and social media experts explain how businesses can—and indeed must—use social media to expand their sphere of influence, attracting customers and shaping opinion.
Social media has emphasized the divide between opinion makers—influencers—and opinion takers. Through the use of social media, businesses can reach out to opinion makers and wield their influence. "Companies need to really respect that influencers have built a level of trust with their network that can never be compromised. It is important that it is made clear to the influencer that they are free to say whatever they want about their experience with the company. Companies also need to be very mindful that influencers are people. Dealing with an influencer is very different than dealing with the New York Times or an influential publication."
Understanding thinking talents in yourself and others can build strong teams and help avoid burnout.
- Learn to collaborate within a team and identify "thinking talent" surpluses – and shortages.
- Angie McArthur teaches intelligent collaboration for Big Think Edge.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Rediscovering the principles of self-actualisation might be just the tonic that the modern world is crying out for.
Abraham Maslow was the 20th-century American psychologist best-known for explaining motivation through his hierarchy of needs, which he represented in a pyramid. At the base, our physiological needs include food, water, warmth and rest.
"I was so moved when I saw the cells stir," said 90-year-old study co-author Akira Iritani. "I'd been hoping for this for 20 years."
- The team managed to stimulate nucleus-like structures to perform some biological processes, but not cell division.
- Unless better technology and DNA samples emerge in the future, it's unlikely that scientists will be able to clone a woolly mammoth.
- Still, studying the DNA of woolly mammoths provides valuable insights into the genetic adaptations that allowed them to survive in unique environments.
Does believing in true love make people act like jerks?
- Ghosting, or cutting off all contact suddenly with a romantic partner, is not nice.
- Growth-oriented people (who think relationships are made, not born) do not appreciate it.
- Destiny-oriented people (who believe in soulmates) are more likely to be okay with ghosting.
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