How Alcohol Inspires Creativity

Researchers found that men who drank vodka cranberries performed better on standard creativity tests than those who didn't. If you want to think differently, getting tipsy might help.

What's the Latest Development?


In a study of 40 young men, scientists found that those given vodka cranberry drinks performed better on a standard creativity test than those who stayed sober. Published in Consciousness and Cognition, the research looked at alcohol's influence on people's creativity as measured by the 'Remote Associates Test', a word association game. Drinkers "correctly solved 58% of the problems, compared with 42% for the sober group, and they came up with the right answers nearly four seconds faster on each question. Being drunk improved performance by about 30%."

What's the Big Idea?

Science continues to confirm that altered states of consciousness, whether induced by alcohol, drugs, sleepiness or travel, improve our capacity for creative thought. When we remove ourselves from our usual way of seeing the world, we inhibit what is called 'executive functioning' in our brain, processes that involve focus and planning. While executive functioning can keep us focused on the task at hand, it can also inhibit our capacity for finding innovative solutions. Scientists remind us, however, that creativity is excited by getting tipsy, not drunk. 

Photo credit: shutterstock.com


LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

People who engage in fat-shaming tend to score high in this personality trait

A new study explores how certain personality traits affect individuals' attitudes on obesity in others.

Pixabay
Mind & Brain
  • The study compared personality traits and obesity views among more than 3,000 mothers.
  • The results showed that the personality traits neuroticism and extraversion are linked to more negative views and behaviors related to obesity.
  • People who scored high in conscientiousness are more likely to experience "fat phobia.
Keep reading Show less

4 anti-scientific beliefs and their damaging consequences

The rise of anti-scientific thinking and conspiracy is a concerning trend.

Moon Landing Apollo
popular
  • Fifty years later after one of the greatest achievements of mankind, there's a growing number of moon landing deniers. They are part of a larger trend of anti-scientific thinking.
  • Climate change, anti-vaccination and other assorted conspiratorial mindsets are a detriment and show a tangible impediment to fostering real progress or societal change.
  • All of these separate anti-scientific beliefs share a troubling root of intellectual dishonesty and ignorance.
Keep reading Show less

Reigning in brutality - how one man's outrage led to the Red Cross and the Geneva Conventions

The history of the Geneva Conventions tells us how the international community draws the line on brutality.

Napoleon III at the Battle of Solferino. Painting by Adolphe Yvon. 1861.
Politics & Current Affairs
  • Henry Dunant's work led to the Red Cross and conventions on treating prisoners humanely.
  • Four Geneva Conventions defined the rules for prisoners of war, torture, naval and medical personnel and more.
  • Amendments to the agreements reflect the modern world but have not been ratified by all countries.
Keep reading Show less