Holiday Shopper Psychology
As anyone who has walked through an Ikea knows, stores are increasingly designed to draw your interest into the depths of an ecstatic shopping experience.
At the Kitson store here, the $98 Jonathan Adler zodiac pillows in the window and the $4.95 Silly Bandz rubber jewelry in bins at the door have one thing in common: They are bread crumbs on a carefully designed trail into the depths of the store. Owner Fraser Ross strategically plans his stores' layout to lure in shoppers with quick-hit gifts and guide them to the more expensive fashions and jewelry at the back. "No one wants to buy anything for themselves anymore," says Mr. Ross, adding that "you've got to get them through the door."
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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