German Publisher Creates Kid-Targeted Newspaper

In a country where print news is still a viable industry, a newspaper targeted at 7-to-11-year-olds is the first of its kind to be launched by an established publisher.

Article written by guest writer Kecia Lynn


What's the Latest Development?

Kruschel, a new newspaper named after a monster who "sleeps in...and eats newspapers because he likes fresh news" was launched this past spring by the German publisher Verlagsgruppe Rhein Main in an attempt to reach readers ages 7-11. It's the first of its kind -- a children's newspaper reporting on current events -- in Germany, which already enjoys a large newspaper readership: More than 68 percent of the 14-and-over population read a paper daily in 2011. So far Kruschel has about 2100 subscribers paying just under 5 euros (a little over US$6) a month.

What's the Big Idea?

Approximately 76 percent of German newspaper publishers offer children's content, but creating a paper just for kids carries financial risk. The British publisher of a financial newspaper for children that folded in 2009 says, "Listen, everybody loves children's newspapers, but nobody wants to do it...because it's very hard work and it's not terribly profitable." Publishers also have to deal with parents' concerns about advertising and their unwillingness to spend too much money for a kids' paper. Despite this, "[t]here's...obvious interest in Germany in developing a new generation of newspaper readers and, in the case of a regional publisher...teaching them brand loyalty."

Photo Credit: Shutterstock.com

3D printing might save your life one day. It's transforming medicine and health care.

What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.

Northwell Health
Sponsored by Northwell Health
  • Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
  • Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
  • Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
Keep reading Show less

Why the south of Westeros is the north of Ireland

As Game of Thrones ends, a revealing resolution to its perplexing geography.

Image: YouTube / Doosh
Strange Maps
  • The fantasy world of Game of Thrones was inspired by real places and events.
  • But the map of Westeros is a good example of the perplexing relation between fantasy and reality.
  • Like Britain, it has a Wall in the North, but the map only really clicks into place if you add Ireland.
Keep reading Show less

Adam Gopnik on the rhinoceros of liberalism vs. the unicorns of everything else

Torn between absolutism on the left and the right, classical liberalism—with its core values of compassion and incremental progress whereby the once-radical becomes the mainstream—is in need of a good defense. And Adam Gopnik is its lawyer.

Think Again Podcasts
  • Liberalism as "radical pragmatism"
  • Intersectionality and civic discourse
  • How "a thousand small sanities" tackled drunk driving, normalized gay marriage, and could control gun violence
Keep reading Show less