Eyes Are the Windows to the Brain

Who a person is relates to how they move their eyes, says cognitive scientist Dr. Aaron Risko. New eye-tracking technology is giving researchers more insight into how someone thinks.

What's the Latest Development?


Cognitive science has updated the old adage that the eyes are the windows to the soul. New eye-tracking technology in the form of video cameras, which record every miniscule movement of the eye, are giving scientists important data on eye movement patterns—where we look, and for how long—revealing important information about how we read, how we learn and even what kind of people we are. Now the eyes are the window to the brain and scientists are exploring how we learn from text and images, including those viewed onscreen.

What's the Big Idea?

Who is using the new data and how? Advertisers are better informed about where to place an ad so that you will look at it. Ads that move, for example, are harder for people to ignore. On the opposite side, scientists are using the data to eliminate distraction and improve focus. Psychologists Elizabeth Grant and Michael Spivey realized through experiments that guiding attention can guide thought, so if learners can be directed toward important information, they are more likely to solve related problems.

Photo credit: shutterstock.com

How to vaccinate the world’s most vulnerable? Build global partnerships.

Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.

Susan Silbermann, Global President of Pfizer Vaccines, looks on as a health care worker administers a vaccine in Rwanda. Photo: Courtesy of Pfizer.
Sponsored
  • Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
  • Pfizer is helping to drive the UN's sustainable development goals through partnerships.
  • Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
Keep reading Show less

Why American history lives between the cracks

The stories we tell define history. So who gets the mic in America?

Videos
  • History is written by lions. But it's also recorded by lambs.
  • In order to understand American history, we need to look at the events of the past as more prismatic than the narrative given to us in high school textbooks.
  • Including different voices can paint a more full and vibrant portrait of America. Which is why more walks of American life can and should be storytellers.
Keep reading Show less

Jesus wasn't white: he was a brown-skinned, Middle Eastern Jew. Here's why that matters

There is no doubt that the historical Jesus, the man who was executed by the Roman State in the first century CE, was a brown-skinned, Middle Eastern Jew.

Hans Zatzka (Public Domain)/The Conversation, CC BY-ND
popular

I grew up in a Christian home, where a photo of Jesus hung on my bedroom wall. I still have it. It is schmaltzy and rather tacky in that 1970s kind of way, but as a little girl I loved it. In this picture, Jesus looks kind and gentle, he gazes down at me lovingly. He is also light-haired, blue-eyed, and very white.

Keep reading Show less

Scientists claim the Bible is written in code that predicts future events

The controversy around the Torah codes gets a new life.

Michael Drosnin
Surprising Science
  • Mathematicians claim to see a predictive pattern in the ancient Torah texts.
  • The code is revealed by a method found with special computer software.
  • Some events described by reading the code took place after the code was written.
Keep reading Show less